Tying the PC to the TV: Using Twin-Screen Applications as Effective Business Tools

Published by: Jupiter Research Corporation

Published: Nov. 1, 2002 - 5 Pages

Table of Contents

Due to the brevity of this report, a detailed Table of Contents is not
available.

Abstract

Companies struggling to apply Internet properties to traditional business channels should look to convergent applications - those marrying the PC and TV - as customer acquisition and retention tools.

Key Questions

• How can twin-screen applications benefit companies?
• How large is the twin-screen addressable audience?
• What defines twin-screen users?

Lead Analyst: Lydia Loizides

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