MMS Advertising: Adopt Tactics as Consumer Behavior Evolves

Published by: Jupiter Research Corporation

Published: Dec. 12, 2002 - 5 Pages

Table of Contents

Due to the brevity of this report, a detailed Table of Contents is not
available.

Abstract

European consumers are being barraged with promotions for multimedia messaging service (MMS) devices. Advertisers are attracted to the creative abilities of MMS, but are concerned about the small reach it currently affords.

Key Questions

• What MMS ad types will appeal to early adopters?
• How can marketers capitalize on the high consumer interest of MMS when active users are so few?

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