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The U.S. Market for Sweet Baked Goods - 5th EditionPublished by: Packaged Facts Published: Jul. 1, 2003 - 342 Pages Special Offer. Now 25% off the original price of $3000.Table of ContentsThe Products
Scope Of Report Seven Product Categories In-Store And Freestanding Bakery/Doughnut Chain Coverage Clarification Of Terms Classification Of Products Seven Sweet Baked Goods Product Categories Shelf-Stable, Refrigerated, And Frozen Forms Seasonal And Promotional Products Fat-Free, Low-Fat, And Sugar-Free Sweet Baked Goods Units Of Sale: Multiple Versus Single Servings Product Packaging Package Graphics Regulatory Environment Federal Oversight The Nlea Nutrition Label Industry Advocacy Iso 9000 Certification New Legislation In The Works
Overall Sales Near $13 Billion In 2002 Table: U.S. Retail Sales Of Sweet Baked Goods, 1998-2002 (Dollars) Measured Mass-Market Sales At $9.4 Billion Mass-Market Cookie Sales At $4.6 Billion Table: U.S. Mass-Market Sales Of Cookies, 1998-2002 Mass-Market Pastry Sales At $1.7 Billion Table: U.S. Mass-Market Sales Of Pastries, 1998-2002 Mass-Market Snack Cake Sales At $870 Million Table: U.S. Mass-Market Sales Of Snack Cakes, 1998-2002 Cake Sales At $740 Million Table: U.S. Mass-Market Sales Of Cakes, 1998-2002 Doughnut Sales At $680 Million Table: U.S. Mass-Market Sales Of Doughnuts, 1998-2002 Pie Sales At $540 Million Table: U.S. Mass-Market Sales Of Pies, 1998-2002 Muffin Sales At $230 Million Table: U.S. Mass-Market Sales Of Muffins, 1998-2002 Market Composition Cookies Claim Nearly Half Of Sweet Baked Good Sales Table: Share Of U.S. Retail Sales Of Sweet Baked Goods Nearly All Cookies Sold In Shelf-Stable Form Toaster Pastries Account For Half Of Pastry Sales Majority Of Snack Cakes Are Shelf Stable Frozen And Refrigerated Cakes Building Momentum Frozen Pie Sales Exceed Shelf Stable Muffins Typically Shelf Stable Market Share By Retailer Types Figure: Share Of U.S. Sweet Baked Goods Sales By Retailer Type, 1999 Vs. 2002 Holidays, Weather, Super Bowl All Affect Seasonality Sales By Region Table: Purchasing Indices For Selected Sweet Baked Goods Classifications: By Region, 2002 Sales By Race/Ethnicity Table: Purchasing Indices For Selected Sweet Baked Goods Classifications: By Race/Ethnicity, 2002 Sales By Adult Age Bracket Table: Purchasing Indices For Selected Sweet Baked Goods Classifications: By Adult Age Bracket, 2002 Sales By Household Size Table: Purchasing Indices For Selected Sweet Baked Goods Classifications: By Household Size, 2002 Sales By Household Income Bracket Table: Purchasing Indices For Selected Sweet Baked Goods Classifications: By Household Income Bracket, 2002 Factors To Market Growth A Mature Market Spurred By Less Strict Eating Habits; Uncertain Times Bring Impulse To Indulge In Sweets Competition From In-Store And Freestanding Bakery/Doughnut Chains Economic Squeeze/Industry Consolidation Softens New Product Intros Gains Will Be Marketer/Retailer Driven Limited Shelf Space: A New Threat? Extended Shelf Life Options Promotional Efforts Take Center Stage The Two Qs: Quickness And Quality Convenient Fuel Tastes Like Homemade The Power Of Teen Spending Gen Xers And The Love Of Snack The Graying Of America New Health Considerations Could Help/Hinder Sales Private Label Quality Up: Private Label Sales Down Projected Market Growth Sales To Approach $15 Billion In 2007 Table: Projected U.S. Retail Sales Of Sweet Baked Goods, 2002-2007 (Dollars)
Hundreds Of Marketers, But Less Than 70 Significant Leading Marketers Are Publicly Held Many Marketers Are Regionalists And Locals Large Sector Also Active In Private Label Multi-Segment Marketers Cookie Giants Pastry Leaders Snack Cake Marketers Competing Cake Marketers The Doughnut Leaders Many Have A Slice Of The Pie Market Major Muffin Marketers Table: U.S. Market For Sweet Baked Goods: Selected Marketers By Brand Line And Product Type, 2002 Marketer And Brand Shares Methodology For Estimates No Single Marketer Dominates Across Categories Kraft/Nabisco Control Mass-Market Cookie Sales Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Shelf-Stable Cookies, 2000-2002 (Percent) Frozen And Refrigerated Cookie Dough Claimed By General Mills’ Pillsbury Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Frozen And Refrigerated Cookie Dough, 2000-2002 (Percent) Bestfoods’ Command Of Pastries Eroded By Private Label Table: Marketer And Brand Shares Of U.S. Mass-Market Pastry Sales (Excluding Toaster Pastries), 2000-2002 (Percent) Kellogg Dominates Shelf-Stable Toaster Pastry; Pillsbury Leads In Frozen Table: Marketer And Brand Shares Of U.S. Mass-Market Toaster Pastry Sales, 2000-2002 (Percent) Interstate And Mckee Foods Battle For Snack Cake Category Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Shelf-Stable Snack Cakes, 2000-2002 (Percent) Private Label Bests Bestfoods In Shelf-Stable Cakes Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Shelf-Stable Cakes, 2000-2002 (Percent) Kraft Foods Outperforms In Refrigerated Cheesecakes Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Refrigerated Cheesecake, 2000-2002 (Percent) Sara Lee Reigns Supreme In Frozen Cheesecake Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Frozen Cheesecake, 2000-2002 (Percent) Bestfoods, Interstate, And Krispy Kreme Vie For Doughnut Share Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Doughnuts, 2000-2002 (Percent) Private Label Leads Sales Of Shelf-Stable Pies Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Shelf-Stable Pies, 2000-2002 (Percent) Schwan Food’s Mrs. Smith’s Commands Half Of Frozen Pie Sales Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Frozen Pies, 2000-2002 (Percent) Interstate Trails Private Label In Shelf-Stable Muffin Sales Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Shelf-Stable Muffins, 2000-2002 (Percent) Heinz/Weight Watchers Owns Frozen Muffin Category Table: Marketer And Brand Shares Of U.S. Mass-Market Sales Of Frozen Muffins, 2000-2002 (Percent) Competitive Overview Marketplace Crowded Ongoing Wave Of M&A Activity Largely A Regional Competitive Scene Opportunities Abound For Smaller, Niche Marketers Competition Continues To Mount From Private Labelers The Internal Competition: In-Store Bakeries The External Competition: Doughnut Warriors Competitive Profile: Bestfoods Baking Co. Competitive Profile: General Mills, Inc./Pillsbury Competitive Profile: H. J. Heinz Co./Weight Watchers Competitive Profile: Interstate Bakeries Corp. Competitive Profile: The Kellogg Co./Keebler Competitive Profile: Kraft/Nabisco Competitive Profile: Mckee Foods Corp. Competitive Profile: Sara Lee Corp. Competitive Profile: The Schwan Food Co. (Flowers Foods, Inc./Mrs. Smith’s Bakeries, Inc.)
An Emphasis On Indulgence Tastes Like Mom’s Convenience The Focus Of Product Size/Packaging Kids Increasingly Targeted Companies Concentrate On Promoting Major Brands Bring On The Chocolate Ethnic/Premium Products Driven By Maturing Tastes Health Conscious Look For Natural Products Many New Products; Even More Line Extensions Table: U.S. Market For Sweet Baked Goods: Selected New Product Introductions, January 2002-March 2003 Advertising And Promotion Annual Expenditures On National Consumer Advertising Leading National Advertisers Consumer Advertising Positioning Consumer Promotion And Education Trade Ads, Shows, And Incentives At The Retail Level Two Traditional Paths: Direct Sales Force, Four-Step Distribution Types Of Dsd Dsd Enhances Category Management Dsd Becomes Increasingly Necessary As Retailers Consolidate Kellogg/Keebler’s Dsd Lessons Esl Options Can Determine Distribution Choice Schedules Shift As Weekend Approaches Retail Margins Relatively High Vast Assortments Pumped Up With Specialty Items Organization Of Sweet Baked Goods Shelves… …Lends Itself To Cross-Shelving Opportunities The Threat Of Fresh Sweet Baked Goods
The Simmons Survey System 79% Buy Rte Cookies 65% Buy Donuts 53% Buy Snack Cakes 50% Buy Refrigerated/Frozen Dough Products 43% Buy Breakfast Pastries 38% Buy Frozen Pies/Cakes/Pastries 37% Buy Toaster Pastries Consumer Focus: Cookies Demographic Analysis And Tables: By Type By Brand By Boxes Used In Last Month Consumer Focus: Donuts Demographic Analysis And Tables: By Brand Consumer Focus: Snack Cakes Demographic Analysis And Tables: By Type By Brand By Use In Last Week Consumer Focus: Refrigerated/Frozen Dough Products Demographic Analysis And Tables: By Type (Brownies, Cookies, And Sweet Rolls) By Brand Refrigerated Products By Packages Used In Last 30 Days Frozen Products By Packages Used In Last 30 Days Consumer Focus: Breakfast Pastries Demographic Analysis And Tables: By Type By Brand Consumer Focus: Frozen Pies/Cakes/Pastries Demographic Analysis And Tables: By Type By Brand By Use In Last Month Consumer Focus: Toaster Pastries Demographic Analysis And Tables: By Brand By Use In Last Month Looking Ahead Trends And Opportunities Convenience Out Front Bigger, Bolder Tastes Appealing Across The Generations The Comfort Food Angle Technological Inroads Extend Shelf Life Major Packaged Brands Hit The Streets
AbstractPackaged Facts’ 2003 edition of The U.S. Market for Sweet Baked Goods analyzes the dynamic $13 billion market for packaged products sold at retail. The report divides the market into seven principal categories—Cookies, Pastries, Snack Cakes, Cakes, Doughnuts, Pies, and Muffins—with quantitative mass-market retail sales analyses based on Information Resources, Inc.’s InfoScan data substantiated by extensive qualitative analysis. The report also documents market size and composition, major marketers and brand shares, and distribution and retail trends, providing market projections through 2007, along with Simmons Market Research Bureau consumer survey-based demographic profiles of sweet baked good consumers across the categories. A special feature is the extension of coverage to include the growing competition to this market in the form of in-store bakeries and external sweet bakers, such as Krispy Kreme Doughnuts.
Report Methodology The U.S. Market for Sweet Baked Goods makes important predictions and recommendations regarding the future of this market and ways current and prospective marketers can ride trends for success. Consumers are increasingly willing to indulge in comfort foods such as sweet baked goods, and many marketers are giving them what they want in the form of tasteful and often chocolate-laden new product offerings and line extensions. Quick, convenient, yet tastes-like-homemade products such as refrigerated cookie dough and cheesecakes are experiencing strong growth in the market, while other categories continue to expand despite the encroaching internal and external competition. Industry consolidation and the recent economic squeeze have hampered sales for this mature market, yet some companies are using acquisition activity to improve product distribution and bolster sales, as is the case with Kellogg’s 2001 acquisition of Keebler. Future market growth, albeit relatively modest, looks promising and will come from a new wave of sophisticated, tasteful, and convenience-oriented products.
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