The U.S. Market for Gourmet Beverages and Confectionery

Published by: Packaged Facts

Published: Aug. 1, 2003 - 192 Pages

Table of Contents

• Scope and Methodology
  
  
• Scope of Report
  
• Beverages
  
• Confectionery
  
• Report Methodology
  
• Retail Sales $14.7 Billion
  
• Table 1-1: U.S. Retail Sales of Gourmet/Premium Beverages and Confectionery, 1998-2007 (in billions of dollars)
  
• Beverages Account for Three-Fourths of Dollar Sales
  
• Retail Channels
  
• Many Factors Will Favor Market Growth
  
• Major Marketers and Brands
  
• The Competitive Situation
  
• Major Companies Lead Advertising Spending
  
• Overview of Consumer Purchasing

Chapter 2: The Market

• Market Size and Growth
  
  
• Market Definition
  
• Beverages
  
• Confectionery
  
• Methodology for Sales Estimates
  
• Figure 2-1: U.S. Retail Sales of Gourmet Beverages and Confectionery, 1998-2002 (in millions of dollars)
  
• Overall Retail Sales $14.7 Billion in 2002
  
• Table 2-1: U.S. Retail Sales of Gourmet Beverages and Confectionery, 1998-2002 (in millions of dollars)
  
• Beverages Rise to $10.8 Billion in 2002
  
• Table 2-2: U.S. Retail Sales of Gourmet Beverages, 1998-2002 (in millions of dollars)
  
• Confectionery Grows to $3.9 Billion in 2002
  
• Table 2-3: U.S. Retail Sales of Gourmet Confectionery, 1998-2002 (in millions of dollars)
  
• Market Composition
  
  
• Beverages Account for Three-Fourths of Market
  
• Figure 2-2: Estimated Share of Gourmet/Premium Beverage and Confectionery Dollar Sales by Category, 2002 (percent)
  
  
  
• Bottled Water 44% of Beverage Sales
  
• Figure 2-3: Estimated Share of Gourmet/Premium Beverage Dollar Sales by Subcategory, 2002 (percent)
  
• Candy Accounts for 41% of Confectionery Category
  
• Figure 2-4: Estimated Share of Gourmet/Premium Confectionery Dollar Sales by Subcategory, 2002 (percent)
  
• Market Composition by Retail Channel
  
• Mass-Market Channels Lead Retail Market with 45% of Sales
  
• Figure 2-5: Estimated Share of Gourmet/Premium Beverage and Confectionery Dollar Sales by Retail Channel, 2002 (percent)
  
• Seasonal Sales Vary by Segment
  
• Market Forecasts
  
  
• Demographic Trends
  
• Ethnic Consumers a Prime Market
  
• Market Dynamics
  
• Luxury for the Masses
  
• Gourmet Beverages and Confectionery Are Affordable Luxuries…
  
• … And Small Indulgences
  
• Sales Growth in Grazing
  
• Healthy, Trendy Image for Bottled Water, RTD Beverages, Tea
  
• The Crossover Consumer
  
• Expanded Distribution Channels
  
• Figure 2-6: Projected U.S. Retail Sales of Gourmet Beverages and Confectionery, 2002-2007 (in millions of dollars)
  
• Projected Market Growth
  
  
• Market to Reach $22.7 Billion by 2007
  
• Table 2-4: Projected U.S. Retail Sales of Gourmet Beverages and Confectionery, 2002-2007 (in millions of dollars)
  
• Table 2-5: Projected U.S. Retail Sales of Gourmet Beverages, 2002-2007 (in millions of dollars)
  
• Table 2-6: Projected U.S. Retail Sales of Gourmet Confectionery, 2002-2007 (in millions of dollars)

Chapter 3: The Competitive Situation

• Marketers and Brands
  
  
• Several Thousand Competitors
  
• Beverage Leaders
  
• Confectionery Leaders
  
• Hundreds of Niche Marketers
  
• Table 3-1: Selected U.S. Marketers of Gourmet Beverages and Confectionery
  
• Marketer and Brand Shares
  
  
• Methodology
  
  
  
• Gourmet/Premium Beverages
  
• Nestlé Leads Bottled Water; Pepsi’s Aquafina the Bestselling Brand
  
• Starbucks Controls One-Third of Gourmet/Premium Coffee
  
• Celestial Seasonings #1 in Gourmet/Premium Bagged/Loose Tea
  
• Snapple, AriZona Lead RTD Iced Tea
  
• Starbucks Sweeps RTD Iced Coffee
  
• Gourmet/Premium Confectionery
  
• Häagen-Dazs Vies with Ben & Jerry’s in Superpremium Ice Cream
  
• Pepperidge Farm Claims 61% of Premium Cookies
  
• Ferrero Leads Mass-Market Gourmet/Premium Candy
  
• Table 3-2: Top Marketers of Bottled Water by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  
• Table 3-3: Top Marketers of Gourmet/Premium Whole Bean and Ground Coffee by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  
• Table 3-4: Top Marketers of Gourmet/Premium Bagged/Loose Tea by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  
• Table 3-5: Top Marketers of Gourmet/Premium Ready-to-Drink Iced Tea by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  
• Table 3-6: Top Marketers of Gourmet/Premium Ready-to-Drink Iced Coffee by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  
• Table 3-7: Marketers of Superpremium Ice Cream, Sorbet, Frozen Yogurt, Gelato, and Frozen Novelties by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  
• Table 3-8: Top Marketers of Gourmet/Premium Cookies by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  Table 3-9: Top Marketers of Gourmet/Premium Candy by IRI-Tracked Sales and Shares, 2002 (in millions of dollars)
  
• Marketing Trends
  
  
• Mergers and Acquisitions Reshape Competitive Landscape
  
• Joint Ventures Can Provide Synergies
  
• The Importance of Being Smaller
  
• Mass/Class Barriers Breaking Down
  
• Upscale Single-Serve
  
• Leveraging Brand Equity
  
• Marketing Social Responsibility
  
• Advertising and Promotion Trends
  
  
• Leading Advertisers
  
• Advertising Positioning
  
• Indulgent Positioning
  
• RTD Beverages Trade on Their Image
  
• Consumer Promotions
  
• New Product Trends
  
  
• Dark and Varietal Chocolate
  
  
  
• Caramel
  
• It’s the Berries/Cherries
  
• Beverage Trends
  
• Bottled Water
  
• Coffee
  
• Tea
  
• Iced Coffee Perking
  
• Iced Tea and New Age Beverages
  
• Premium Sodas
  
• Could Smoothies Be the Next Hot Beverage Trend?
  
• Confectionery Trends
  
• Chocolate and Non-Chocolate Candy
  
• Ice Cream
  
• Cookies
  
• Cakes and Pastries
  
• Retail and Internet Trends
  
  
• Focus on Supermarkets
  
• Supermarket Merchandising Strategies
  
• Focus on Specialty Stores
  
• Gourmet Chocolate Marketers Establish Presence with Boutiques
  
• Style and Service
  
• Coffee and Tea Specialty Stores
  
• Focus on Convenience Stores
  
• Focus on Warehouse Clubs
  
• A Surprisingly Gourmet Channel
  
• Focus on the Web: E-Commerce
  
• The Power of the Internet
  
• Online Retailers Multiplying

Chapter 4: Competitive Profiles

• Competitive Profile: Cadbury Schweppes Plc
  
  
• Corporate Background
  
• The Rebirth of Snapple
  
• Nantucket Nectars
  
• IBC and Stewart’s Premium Sodas
  
• Competitive Profile: Campbell Soup Co.
  
  
• Corporate Background
  
• Pepperidge Farm History
  
• The Leader in Premium Cookies
  
• Ad Campaign Repositions Milano
  
• Pepperidge Farm Launches First Promotional Tour
  
• Packaged Cakes
  
• Godiva Chocolatier
  
• Product Line
  
• Extending Brand Equity
  
  
  
• Godiva Boutiques
  
• A Prolific Advertiser
  
• Competitive Profile:
  
  
• Chocoladefabriken Lindt & Sprüngli A.G. (Lindt and Ghirardelli)
  
  
• Corporate Background
  
• Lindt & Sprüngli USA
  
• Lindt Product Line
  
• Ghirardelli Chocolate Co.
  
• Ghirardelli Product Line
  
• Growth Strategy: Eastward Expansion
  
• Ghirardelli Old Fashioned Chocolate Shop & Soda Fountains
  
• Lindt and Ghirardelli Mount Advertising Initiative
  
• Competitive Profile: Coca-Cola Co.
  
  
• Corporate Background
  
• Moving Beyond Carbonated Soft Drinks
  
• Odwalla and Samantha Superpremium Juices
  
• Mad River Traders
  
• Dasani Gives Aquafina a Run for its Money
  
• Planet Java
  
• New Products from Coke
  
• Competitive Profile: The Hain Celestial Group, Inc.
  
  
• Corporate Background
  
• Celestial Seasonings
  
• Reasons for Success
  
• Celestial’s Product Line
  
• High Profile Promotion
  
• Competitive Profile: Kraft Foods, Inc.
  
  
• Corporate Background
  
• Gevalia Kaffe
  
• Kraft Testing Gevalia at Retail
  
• Starbucks Agreement
  
• Trade Up to Maxwell House Premium Cup
  
• Gourmet Confectionery
  
• Competitive Profile: Nestlé
  
  
• Corporate Background
  
• Nestlé-Dreyer’s Deal Finalized
  
• Häagen-Dazs Ice Cream
  
• New Häagen-Dazs Products
  
• Nestlé in Premium Candy
  
• Nestlé Drops Premium Whole Bean and Ground Coffee Efforts
  
• Nestlé Waters North America
  Perrier Being Repositioned
  
  
  
• Competitive Profile: PepsiCo, Inc.
  
  
• Corporate Background
  
• SoBe
  
• North American Coffee Partnership
  
• Aquafina Water
  
• Competitive Profile: Procter & Gamble Co.
  
  
• Corporate Background
  
• Folgers Extends Mainstream Line to Premium Coffee
  
• Millstone Specialty Coffee
  
• Competitive Profile: See’s Candies, Inc.
  
  
• Corporate Background
  
• Competitive Profile: Starbucks Corp.
  
  
• Corporate Background
  
• Starbucks Cafés
  
• Starbucks in Grocery Channels
  
• Profitable Partnerships
  
• Starbucks Buys Seattle Coffee Co.
  
• Overseas Expansion Running Into Trouble
  
• Competitive Profile: Unilever (Ben & Jerry’s)
  
  
• Corporate Background
  
• Ben & Jerry’s Homemade
  
• Unilever: Buy-Out or Sell-Out?
  
• Quirky Flavors and Catchy Names
  
• From Hippies to an Alternative Corporate Culture
  
• Impact of the Nestlé-Dreyer’s Deal
  
• Company Briefs
  
  
• De Beukelaer Corp.
  
• Ferrero S.p.A.
  
• Mrs. Fields’ Original Cookies, Inc./Nonni’s Food Company
  
• Oregon Chai, Inc.
  
• R.C. Bigelow, Inc.
  
• The Stash Tea Co.
  
• Walkers Shortbread, Inc.

Chapter 5: The Consumer

• Demographics
  
  
• Note on Simmons Survey Data and Figures
  
• Overview of Purchasing Patterns
  
• 93% of Households Eat Ice Cream
  
• Celestial Seasonings the Top Gourmet Brand at 10%
  
• Purchasing Patterns
  
• High Socioeconomic Skew
  
  
  
• Age Patterns
  
• Ethnic Consumers
  
• Regional Skew to the West and Northeast
  
• Table 5-1: Adult Purchasers of Gourmet Beverages/Confectionery, 2002 (% of U.S. households)
  
• Table 5-2: Demographic Characteristics Favoring Purchase of Ben & Jerry’s Ice Cream vs. Häagen-Dazs Ice Cream/Sorbet, 2002 (U.S. adults)
  
• Table 5-3: Demographic Characteristics Favoring Purchase of Pepperidge Farm Distinctive Collection Cookies vs. Pepperidge Farm American Collection Cookies, 2002 (U.S. adults)
  
• Table 5-4: Demographic Characteristics Favoring Purchase of Ferrero Rocher Candy, 2002 (U.S. adults)
  
• Table 5-5: Demographic Characteristics Favoring Purchase of Celestial Seasonings Tea vs. Bigelow Tea, 2002 (U.S. adults)
  
• Table 5-6: Demographic Characteristics Favoring Purchase of Twinings Tea, 2002 (U.S. adults)
  
• Table 5-7: Demographic Characteristics Favoring Purchase of Espresso/Cappuccino vs. Whole Bean Coffee, 2002 (U.S. adults)
  
• Table 5-8: Demographic Characteristics Favoring Purchase of Starbucks Coffee vs. Millstone Coffee, 2002 (U.S. adults)
  
• Table 5-9: Demographic Characteristics Favoring Purchase of Gevalia Coffee, 2002 (U.S. adults)
  
• Table 5-10: Demographic Characteristics Favoring Purchase of Snapple RTD Iced Tea vs. AriZona RTD Iced Tea, 2002 (U.S. adults)
  
• Table 5-11: Demographic Characteristics Favoring Purchase of Perrier Sparkling Water vs. SoBe Adrenaline Rush, 2002 (U.S. adults)
  
• Table 5-12a: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Income Bracket, 2002 (U.S. adults)
  
• Table 5-12b: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Income Bracket, 2002 (U.S. adults)
  
• Table 5-13: Purchasing Indices for Gourmet Beverages/Confectionery: By Educational Attainment, 2002 (U.S. adults)
  
• Table 5-14a: Purchasing Indices for Gourmet Beverages/Confectionery: By Age Bracket of Purchaser, 2002 (U.S. adults)
  
• Table 5-14b: Purchasing Indices for Gourmet Beverages/Confectionery: By Age Bracket of Purchaser, 2002 (U.S. adults)
  
• Table 5-15: Purchasing Indices for Gourmet Beverages/Confectionery: By Ethnic Group, 2002 (U.S. adults)
  
  
  
• Table 5-16: Purchasing Indices for Gourmet Beverages/Confectionery: By Region, 2002 (U.S. adults)
  
• Table 5-17: Purchasing Indices for Gourmet Beverages/Confectionery: By Employment Status, 2002 (U.S. adults)
  
• Table 5-18: Purchasing Indices for Gourmet Beverages/Confectionery: By Household Size, 2002 (U.S. adults)
  
• Table 5-19: Purchasing Indices for Gourmet Beverages/Confectionery: By Presence of Children by Age, 2002 (U.S. adults)

Chapter 6: Looking Ahead

• Trends and Opportunities
  
  
• Crossing Class Boundaries
  
• Single-Serve and Bite-Size Convenience Products
  
• The Premium/Healthier Dynamic Duo
  
• Indulgence Lives
  
• Tempting the Ethnic Market
  
• Nostalgic vs. Exotic Flavors
  
• Appendix: Addresses of Selected Marketers

Abstract

The U.S. Market for Gourmet and Specialty Foods and Beverages, Volumes 1-3
The U.S. Market for Gourmet Beverages and Confectionery is volume 1 of Packaged Facts’ new 3-volume market research series, The U.S. Market for Gourmet and Specialty Foods and Beverages. The series is the executive’s guide to the burgeoning market for gourmet and specialty oriented food and beverage consumption in this country. Here are expertly analyzed quantitative and qualitative data on market size and growth (covering both mass and prestige outlets), societal trends, and the competitive situation for popular and growing food and beverage categories: Beverages and Confectionery; Gourmet Condiments/Cheese; and Foods and Ready-to-Eat Refrigerated and Frozen Meals.

Report Methodology
The information in The U.S. Market for Gourmet Beverages and Confectionery is based on both primary and secondary research. Primary research involved on-site examination of the retail milieu, interviews with marketing, public relations and industry analysts within the gourmet and specialty foods markets and consultants to the industry. Secondary research entailed data-gathering from relevant trade, business, and government sources, including company literature. Packaged Facts has derived mass merchandiser sales figures from Information Resources, Inc. (IRI) InfoScan sales-tracking data. Figures provided on national consumer advertising expenditures are based primarily on data (copyright 2002) compiled by TNS Media Intelligence/CMR, the leading provider of strategic advertising and marketing communications intelligence. The analysis of consumer demographics derives from Simmons Market Research Bureau survey data for fall 2002. New product information is gathered via literature research, personal interviews and data compiled by ProductScan, a service of Marketing Intelligence Service Ltd.

This report looks at every segment of the gourmet and specialty beverages and confectionery markets, examining trends for growth and projecting sales of products through 2007. It analyzes consumer demographics and their current and projected impact on sales of gourmet and specialty foods and beverages. It provides up-to-date competitive profiles of marketers of these foods and beverages - including a look at smaller, up-and-coming companies - and discusses the influence of demographic trends as a driver of retail trends. The series also spotlights new products and current distribution trends, and offers readers trends and marketing opportunities within the gourmet and specialty industry.

About the Author
Susan Porjes is a veteran market research analyst, having developed a specialty in writing about the food industry for market research publishers, magazines and corporations. Porjes has written several editions of The U.S. Market for Gourmet and Specialty Foods and Beverages for Packaged Facts, as well as reports on health and natural foods, frozen products and sweet baked goods. She is also the editor/publisher of Gourmasia, a bimonthly newsletter about Asian food.

What You’ll Get in this Report Using a new data-intensive, compact format, The U.S. Market for Gourmet and Specialty Foods and Beverages presents an incisive analysis of the market factors that continue to shape the market, including consumer trends, mergers and acquisitions, and new product developments. The three volumes also provide up-to-date competitive profiles of leading industry players, both marketers and retailers. New to the report is a cutting-edge discussion of action points companies can use to benefit from the trends driving this market.

Each volume addresses the following segments:

• The Market (including market size and composition, and projected market growth)
• The Marketers (including share of market, where available)
• Competitive Profiles (of mainstream marketers, as well as specialists and up-and-coming niche players, along with analyses of the products they market)
• Retail Strategies
• The Consumer (an analysis of current Simmons Market Research Bureau data profiling consumer demographics)
• Trends and Opportunities

Plus, you'll benefit from extensive data, presented in easy-to-read and practical charts, tables and graphs.

Scroll to see a more detailed outline of the contents of this volume.

How You Will Benefit from this Report
If your company is already competing in the gourmet beverage or confectionery market, or is considering making the leap, you will find this series invaluable, as it provides a comprehensive package of information and insight not offered in any other single source. You will gain a thorough understanding of the current market for gourmet beverages and confectionery, as well as projected sales and trends through 2007. Contributing to that understanding will be a complete analysis of sales data from IRI and other published and trade sources, a detailed discussion of the gourmet beverages and confectionery based on Simmons data.

This report will help:

Marketing Managers identify market opportunities and develop targeted promotion plans for gourmet beverages and confectionery. Research and development professionals stay on top of competitor initiatives and explore demand for products in the gourmet beverage and confectionery arenas. Advertising agencies working with clients in food and beverage industries understand the product buyer to develop messages and images that compel consumers to purchase these products. Business development executives understand the dynamics of the market and identify possible partnerships. Information and research center librarians provide market researchers, brand and product managers and other colleagues with the vital information they need to do their jobs more effectively.

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