Diet Watchers

Published by: Datamonitor

Published: Feb. 5, 2003 - 58 Pages

Table of Contents

• Hot topic
  
• The future decoded
  
• Action points

• Introduction
  
• The overweight and obese population
  
• The Body-mass Index
  
• Body-mass index distribution by gender
  
• Childhood overweight and obesity
  
• Eating disorders
  
• Trends in dieting
  
• The dieting population
  
• Types of diet
  
• Reasons for dieting
  
• Reasons for abandoning diets
  
• Market sizes
  
• The overall diet market
  
• Regulatory overview
  
• European governments want to stem the rise of obesity
  
• Advertising standards
  
• The EU Directive on herbal medicinal products
  
• Threat of litigation
  
• Conclusions

• Regain the trust of consumers
  
• Consumer attitudes to the diet industry
  
• Take control of the dissemination of nutritional information
  
• Consumers are bombarded with confusing information
  
• The diet industry must educate consumers
  
• Take advantage of legislation restricting diet supplements
  
• Future scenario
  
• Dynamics of the dieting population model

• Definitions
  
• Research methodology
  
• Relevant links
  
• How to contact experts in your industry
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  

  Abstract

  Introduction
  As the overweight and obese population of Europe grows, ever-greater numbers of people turn to dieting and the industry that surrounds it. However, the diet industry is threatened by their consumers’ loss of confidence in their claims regarding the effectiveness of various diets. The diet industry needs to regain dieters’ trust if it is to continue to thrive.
  
  Scope
  Key data and detailed analysis of 7 leading country markets: France, Germany, Italy, The Netherlands, Spain, Sweden, UK, and overall values for the EU
  
  Study of the drivers and inhibitors to dieting, attitudes towards the surrounding industry, regulatory overview and health concerns related to weight
  
  Strategies for diet industry to regain the trust of consumers, increase the success rates of dieters and the overall value of the market
  
  Report Highlights
  In 2002, 231m Europeans attempted some form of diet. Of these, only 1% will achieve permanent weight loss.
  
  Reasons to Purchase
  Learn the size of the diet products market
  
  Find out what factors and attitudes determine consumers’ dieting behavior
  
  Understand how best to fulfill consumers unmet dieting needs
  
  Discover how to help dieters achieve a higher rate of success and how this benefits you
  
  Gain insight into future developments in the dieting industry, in the European population’s weight, and how they interact
  
  Scope
  Category coverage: bakery, confectionery, dairy, meal components/replacements, prepared meals, snacks, soft drinks
  
  Report Highlights
  Dieters taking effective control of their nutritional habits will spend more on meal components and prepared meals.
  
  Converting 5% of sporadic dieters to permanent dieters, by taking control of the provision of nutritional information, will mean that the European diet market will by €6.66bn more than if it grew according to current trends.
  
  
  
  Get Full Details About This Report >>

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