The Market for Breakfast Foods : Market Research Report

The Market for Breakfast Foods

Published by: Business Trend Analysts Inc

Published: Feb. 1, 2003 - 364 Pages

Section I: The Overall U.S. Market For Breakfast Foods

Analysis:
Overview
Manufacturers’ Sales of Breakfast Foods
Future of the Breakfast Foods Industry
Tables:
Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast Foods
Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast Foods
U.S. Manufacturers’ Sales of Breakfast Foods
U.S. Manufacturers’ Dollar Sales of Breakfast Foods:
By Type
Product Mix
Growth Trends
U.S. Manufacturers’ Volume Sales of Breakfast Foods:
By Type
Product Mix
Per Capita Consumption of Breakfast Foods
Producer Price Trends for Selected Breakfast Food Ingredients, by Type
New Product Introductions:
Cereal and Baked Breakfast Goods
Frozen/Refrigerated Breakfasts and Pancake/Waffle Preparations

Section II: The U.S. Market For Breakfast Cereals

Part A: Markets and Products
Analysis:
Overview
Cold Cereal
Hot Cereal
Private-Label Cereal
Tables:
Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast Cereals
Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Breakfast Cereals
U.S. Manufacturers’ Sales of Breakfast Cereals
U.S. Manufacturers’ Sales of Breakfast Cereals, by Type:
Dollars
Volume
Per Capita Consumption of Breakfast Cereals, by Type:
Dollars
Pounds
Leading Ready-to-Eat Cereal Brands in the U.S.
Private-Label Sales of Cereals, by Type
Grocery Store Sales of Cereals:
Total .
By Type
Producer Price Trends:
Cereal Breakfast Foods
Ready-to-Eat Cereal Breakfast Foods
Corn Flakes and Other Corn Breakfast Foods
Wheat Flakes and Other Wheat Breakfast Foods
Oat Breakfast Foods
Consumer Price Trends for Cereals vs. All Food Items
Graph: Consumer Price Trends for Cereals vs. All Food Items
Part B: Structural Characteristics of the U.S. Cereal Industry
Analysis:
Operating Structure
Employment Structure
Capital Expenditures
Explanation of Terms
Tables:
Operating Structure
Gross Operating Margin
Value Added by Manufacture
Vertical Integration Index
Employment Structure
Total Labor Costs
Average Hourly Earnings of Production Workers
Cost of Living Index for Production Workers
Labor Productivity
Indexes of Real Labor Productivity
New Capital Expenditures
Plant vs. Equipment Expenditures
Ending Inventories
Number of Breakfast Cereal Manufacturing Establishments in the U.S.
Number of Establishments in the Breakfast Cereal Industry, by Employment Size and by State
The Plant Manager’s Workbook:
How to Use This Section
Gathering Your Data
Developing Your Ratios
How Does Your Plant Stack Up?

Section III: The U.S. Market For Baked Breakfast Goods

Analysis:
Overview
Sweet Rolls and Coffee Cakes
Muffins
Doughnuts
Bagels
English Muffins
Toaster Pastries
Tables:
Trends in U.S. Disposable Income vs. Dollar Sales of Baked Breakfast Goods
Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Baked Breakfast Goods
U.S. Manufacturers’ Sales of Baked Breakfast Goods
U.S. Manufacturers’ Sales of Baked Breakfast Goods Relative to Total U.S. Manufacturers’ Sales of Bakery Products
U.S. Manufacturers’ Dollar Sales of Baked Breakfast Goods:
By Type
Product Mix
U.S. Manufacturers’ Volume Sales of Baked Breakfast Goods:
By Type
Product Mix
Average Annual Price Per Pound for Baked Breakfast Goods, by Type
Per Capita Consumption of Baked Breakfast Goods
U.S. Manufacturers’ Sales of Sweet Rolls and Coffee Cakes
U.S. Manufacturers’ Dollar Sales of Sweet Rolls and Coffee Cakes, by Type
U.S. Manufacturers’ Sales of Muffins
U.S. Manufacturers’ Sales of Doughnuts
U.S. Manufacturers’ Dollar Sales of Doughnuts:
By Type
Nonfrozen and Frozen, by Type
U.S. Manufacturers’ Sales of Bagels
U.S. Manufacturers’ Sales of English Muffins
U.S. Manufacturers’ Sales of Toaster Pastries
U.S. Manufacturers’ Sales of Pastries
U.S. Manufacturers’ Sales of Croissants
Producer Price Trends for Selected Baked Breakfast Goods, by Type
Grocery Store Sales of Selected Baked Breakfast Goods:
Total
By Type
Supermarket Sales of Selected Baked Breakfast Goods:
Total
By Type
U.S. Supermarket Sales of Fresh Coffee Cake, by Brand
U.S. Supermarket Sales of Fresh Danish, by Brand
U.S. Supermarket Sales of Fresh Rolls and Biscuits, by Brand
U.S. Supermarket Sales of Doughnuts, by Brand
U.S. Supermarket Sales of Bagels, by Brand
U.S. Supermarket Sales of Frozen Bagels, by Brand
U.S. Supermarket Sales of Fresh English Muffins, by Brand
U.S. Supermarket Sales of Toaster Pastries, by Brand

Section IV: The U.S. Market For Frozen Breakfasts And Pancake/Waffle Preparations

Analysis:
Overview
Frozen Breakfasts
Frozen Waffles
Frozen Breakfast Entrees
Frozen Pancakes and French Toast
Pancake and Waffle Preparations
Tables:
Trends in U.S. Disposable Income vs. Dollar Sales of Frozen Breakfasts and Pancake/Waffle Preparations
Graph: Trends in U.S. Disposable Income vs. Dollar Sales of Frozen Breakfasts and Pancake/Waffle Preparations
U.S. Manufacturers’ Sales of Frozen Breakfasts and Pancake/Waffle Preparations
U.S. Manufacturers’ Sales of Frozen Breakfasts:
Total
By Type:
Dollars
Volume
U.S. Manufacturers’ Sales of Pancake/Waffle Preparations
Product Mix of U.S. Manufacturers’ Dollar Sales of Frozen Breakfasts and
Pancake/Waffle Preparations
Per Capita Consumption of Frozen Breakfasts and Pancake/Waffle
Preparations:
Total
By Type
Grocery Store Sales of Frozen Breakfasts:
Total
By Type
U.S. Manufacturers’ Shipments of Microwave Ovens, by Type.
Household Penetration of Microwave Ovens

Section V: Factors Affecting Demand For Breakfast Foods

Analysis:
Overview
The U.S. Economy
Breakfast Foods and Convenience
Breakfast Foods in the Fast Food Market
The Growing Hispanic Population
Nutrition Issues
Tables:
U.S. Gross Domestic Product
U.S. Private Domestic Investment
U.S. Industrial Production Index
U.S. Disposable Personal Income
U.S. Per Capita Disposable Personal Income
U.S. Personal Consumption Expenditures
U.S. Per Capita Personal Consumption Expenditures
Consumer Confidence Index.
Average Annual Consumer Expenditures on Cereal and Bakery Products Consumed at Home:
By Age
By Income
By Ethnic Origin
By Household Characteristics
By Region
Usage of Cold Breakfast Cereals
Hot Breakfast Cereals
Frozen Breakfast Foods
Frozen Pancakes and French Toast
Frozen Waffles
Instant Breakfast Foods
Breakfast Toaster Products
Waffle or Pancake Mix
U.S. Resident Population Trends and Projections
U.S. Population Trends and Projections, by Age Group
Age Distribution of the U.S. Population
U.S. Population and Household Trends and Projections
U.S. Resident Population Projections, by Region
U.S. Resident Population Projections, by State
Distribution of the U.S. Population, by State .
U.S. Resident Population Trends and Projections, by Race and Hispanic Origin

Section VI: Advertising And Promotional Trends In The Breakfast Foods Industry

Analysis:
Overview of U.S. Advertising Trends
Media Expenditures by the U.S. Breakfast Foods Industry
Media Expenditures in the Breakfast Cereal Segment
Media Expenditures in the Baked Breakfast Goods Segment
Media Expenditures in the Frozen Breakfasts and Pancake/Waffle
Preparations Segment
Tables:
Media Expenditures for Breakfast Foods:
By Market Segment
As a Percentage of Sales, by Market Segment
Top Five Advertisers in the Breakfast Foods Industry
Media Expenditures for Breakfast Cereals:
Top Six Advertisers
Top Fifteen Advertised Brands
By Company and Brand
Media Expenditures for Baked Breakfast Goods:
Top Ten Advertisers
Top Fifteen Advertised Brands
By Company and Brand
Media Expenditures for Frozen Breakfasts and Pancake/Waffle Preparations:
Top Ten Advertisers
Top Fifteen Advertised Brands
By Company and Brand

Section VII: The Competition

Part A: Company Profiles
Introduction
Aurora Foods, Inc.:
Overview
Financial Performance
New Company Strategy
Financial Summary and Analysis
Bob Evans Farms, Inc.:
Overview
Financial Performance
Restaurants
Food Products
Financial Summary and Analysis
Bridgford Foods Corporation:
Overview
Financial Performance
Bridgford Breakfast Food Products
Financial Summary and Analysis
General Mills, Inc.:
Overview
Financial Performance
Big G Cereals
Other Businesses and Products
Financial Summary and Analysis
Grupo Bimbo, SA:
Overview
Financial Performance
Bimbo Bakeries USA
Hispanic Population Trends
Financial Summary and Analysis
Interstate Bakeries Corporation:
Overview
Products
Financial Performance
Corporate News
Kellogg Company:
Overview
Morning Foods
Natural and Frozen Foods
Keebler Acquisition
Financial Summary and Analysis
Kraft Foods, Inc.:
Overview
Kraft Foods North America
Corporate News
Financial Performance
Financial Summary and Analysis
Malt-O-Meal Company:
Overview
Malt-O-Meal’s Niche
Products
Quaker Foods North America:
Overview
Quaker Oats’ Brands
Quaker Oatmeal
Quaker Ready-to-Eat Cereals
Quaker Grain-Based Snacks
Financial Performance
PepsiCo: Financial Summary and Analysis
Ralcorp Holdings, Inc.:
Overview
Business Units
Selected Ralcorp Holdings Cold and Hot Cereals and Comparable Branded Cold and Hot Cereals
Recent Acquisitions
Financial Performance
Financial Summary and Analysis
Sara Lee Bakery Group, Inc.:
Overview
Products
Strategic Benefits of the Earthgrains Acquisition
Historic Acquisitions
Sara Lee Corporation:
Overview
Reshaping Strategy
Sara Lee’s Food Business
Earthgrains Acquisition
Financial Summary and Analysis
Tasty Baking Company:
Overview
Products
Distribution
Tasty Baking Opens Thrift Outlets
Financial Performance
Financial Summary and Analysis
Part B: Directories of Selected U.S. Manufacturers of Breakfast Foods
Introduction
Directories:
Cereal Manufacturers
Bakery Product Manufacturers
Frozen Breakfast and Pancake/Waffle Preparation Manufacturers

Appendix: Additional Breakfast Foods And Related Products

Introduction
Tables:
U.S. Manufacturers’ Sales of Sausage and Bacon
U.S. Manufacturers’ Sales of Fluid Milk Products, by Type
Consumer Price Trends for Fresh Whole Milk
U.S. Manufacturers’ Sales of Butter and Margarine
U.S. Manufacturers’ Sales of Yogurt
U.S. Manufacturers’ Sales of Eggs
Consumer Price Trends for Eggs
U.S. Manufacturers’ Sales of Jams, Jellies, and Preserves
U.S. Manufacturers’ Sales of Fruit and Vegetable Juices, by Type
U.S. Manufacturers’ Sales of Coffee
Consumer Price Trends for Coffee

Abstract

A comprehensive examination of the market for breakfast foods, including hot and cold cereals; baked goods (rolls, bagels, doughnuts, muffins, toaster pastries, etc.); frozen waffles, pancakes, and breakfast entrees; and other breakfast foods. Highlighted topics include an analysis of current and projected sales trends, market shares, marketing straegies, the retail distribution network, consumer demographics and surveys, new product introductions, and profiles of the major competitors in the marketplace.

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The Market for Breakfast Foods

Table of Contents

Abstract