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Strategic Perspectives: Attention Deficit Hyperactivity Disorder - Strattera to Add Novel Dimension to the Market

Published by: Datamonitor

Published: Jan. 6, 2003 - 102 Pages


Table of Contents


CHAPTER 1 EXECUTIVE SUMMARY

CHAPTER 2 OVERVIEW

Introduction

Disorder definition

ADHD etiology

Dopamine receptor genes

Dopamine transporters

Awareness of ADHD

US

Japan

France

Germany

Italy

Spain

UK

Country specific attitude to ADHD

US

Japan

France

Germany

Italy

Spain

UK

CHAPTER 3 EPIDEMIOLOGY

Introduction

Prevalence

Gender prevalence

Prevalence by age

Future prevalence

Comorbidities

CHAPTER 4 DIAGNOSIS

Introduction

Diagnosis of ADHD

ADHD misdiagnosis

Diagnostic guidelines

Diagnosis tools

Attention Deficit Disorders Symptom Questionnaire

The Conners rating scales

SNAP-IV rating scale

TOVA assessment for ADHD diagnosis and for medication titration

Quantitative electroencephalographic (QEEG) Assessment

Country specific diagnosis methods

Historical diagnosis

Initiatives to improve diagnosis

CHAPTER 5 TREATMENT

Introduction

Overview

Behavioral therapy

Parent training

Teacher training

Pharmacotherapy treatment

Use of pharmacotherapy

Marketed drugs

Methylphenidate based drugs

Amphetamine based drugs

Others

First-line treatment of ADHD

US physicians

European physicians

Japanese physicians

CHAPTER 6 PHYSICIAN NEEDS

Introduction

Endpoints when treating patients

Endpoints used by physicians

Clinical trial endpoints

Drug delivery

Once daily formulations

More delivery choice

Non-stimulants

Abuse of ADHD stimulants

Use of non-stimulants

Physician unmet needs

Reduced side effects

Longer action drugs

Novel mechanisms

Improved delivery

Restricted use

CHAPTER 7 STRATTERA—CASE STUDY

Introduction

Clinical data and market positioning

Efficacy

Side effect profile

Non-scheduled

Manufacturing issues at Lilly

Jpotential of the Japanese market

Strattera SWOT summary

Datamonitor Recommendations

CHAPTER 8 THE FUTURE DECODED

Introduction

Key pipeline products

GW

MethyPatch(R)

SPD and SPD

Global forecast to

CHAPTER 9 APPENDIX A

Bibliography

Books

Websites

Opinion Leaders

CHAPTER 10 APPENDIX B: ABOUT DATAMONITOR

About Datamonitor

About Datamonitor Healthcare

Datamonitor Healthcare’s therapy area capabilities

About CNS analysis team

Datamonitor Healthcare’s Consulting expertise

Key therapy team members

Disclaimer





DATASETS


Figure 1: Key events of the ADHD market, 2002-10


Figure 2: Physician perceived prevalence of ADHD, 2002


Figure 3: Patient potential versus diagnosed patient potential, 2002


Figure 4: Patients population (000s) of ADHD in the seven major markets, split by gender, 2002


Figure 5: Gender split of treated ADHD patients


Figure 6: Distribution of ADHD patients by age across the seven major markets, 2002


Figure 7: Future prevalence of ADHD, 2002


Figure 8: Physician perception of comorbidities with ADHD across the seven major markets, 2002


Figure 9: Percentage of ADHD patients diagnosed, 2002


Figure 10: Diagnostic methods in the seven major markets, 2002


Figure 11: Treatment algorithm for children with ADHD


Figure 12: Proportion of ADHD patients pharmacologically treated by age, 2002


Figure 13: Proportion of ADHD patients treated pharmacologically, split by gender (all ages), 2002


Figure 14: Pharmacokinetics of Ritalin and Ritalin LA


Figure 15: Release rate of Concerta and resulting serum levels


Figure 16: Metadate CD versus immediate release methylphenidate (MPH)


Figure 17: Level of need for new ADHD drug delivery mechanisms


Figure 18: Unmet needs in the ADHD market, 2002


Figure 19: Patient flow diagram (ATM = atomoxetine)


Figure 20: Change from baseline in ADHD-RS scale score (A) and CGI-S (B)


Figure 21: SWOT profile of Strattera, 2002


Figure 22: Datamonitor’s Healthcare Consultancy


Figure 23: Therapeutic Consulting capabilities


Table 1: ADHD key market metrics, 2002-10


Table 2: Forecast of key ADHD drugs, 2002-10 ($m)


Table 3: Sales data of key methylphenidate products, 2002


Table 4: Parameters of Ritalin and Ritalin SR


Table 5: Sales data of key amphetamine based products, 2002


Table 6: Efficacy on the CGIS-T of Adderall XR in the morning and afternoon at various doses


Table 7: Use of endpoints at various ages


Table 8: Forecasts of key ADHD drugs, 2002-10 ($m)


Table 9: Sales data of key methylphenidate products, 2002


Table 10: Sales data of key amphetamine based products, 2002

Abstract

Introduction: Currently, the ADHD market is dominated by methylphenidate (Ritalin and Concerta) and amphetamine (Adderall) based stimulants. However, in November 2002, Eli Lilly’s Strattera (atomoxetine) received FDA approval. Strattera will be the first drug indicated for ADHD that is not a Schedule II Controlled Substance, and this provides Strattera with a plethora of competitive advantages that will see the drug rival Concerta and Adderall. Scope: * Key data and detailed analysis of the 7 leading pharmaceutical markets: the US, Japan, Germany, France, Italy, Spain, and the UK * Focus on Eli Lilly’s Strattera, including clinical data assessment and market positioning strategy * Forecast revenues of the branded market and specific products to 2010 * In-depth analysis of, and strategies to increase, awareness of ADHD in the seven major markets. Report Highlights: There is a low diagnosis rate of females with ADHD compared to males due to the former having more internalized symptoms. However, Datamonitor has found that females are also less likely to be treated with pharmacotherapy and Datamonitor believes that this is due to clinical trial data focusing on hyperactivity rather than inattentive symptoms.Eli Lilly’s Strattera will receive a fast uptake because it the first non-Schedule II drug approved for ADHD. This means that samples can be provided to physicians, prescriptions can be re-filed, and the drug does not have be securely stored. Reasons to Purchase: * Understand the unmet needs of the ADHD market to optimize growth strategies * Enhance your understanding of how Eli Lilly’s Strattera will impact the market, and in which areas * Understand the key mechanisms to drive awareness and diagnosis rates of ADHD, and countries where this is most required * Increase your competitive intelligence through assessments of product performance to 2010

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