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The US Online Holiday Shopping ReportPublished by: eMarketer Published: Nov. 1, 2002 - 108 Pages Table of ContentsMethodology The eMarketer Difference The Benefits of eMarketer’s Aggregation Approach “Benchmarking” and Projections I Economic Outlook A. State of the US Economy GDP Growth Manufacturing Activity Corporate Profits Personal Income Employment Consumer Confidence Consumer Savings B. State of US Retailing Retail Sales Personal Consumption Back-to-School Sales Holiday Season Sales II Online Holiday Shopping A. Online Retail Sales E-Commerce as Percentage of Retail Sales Distribution by Channel B. Millions of Shoppers and Buyers Online Average Spending Per Buyer C. Online Travel Sales D. Comparative eCommerce Estimates E. Online Retail Categories Online Gift Buying Tracking Leading Internet Retailers III Consumer Demographics A. Size of the Market B. Gender C. Income D. At Work Buying IV Improving Customer Satisfaction A. Convenience Website Quality B. Incentives C. Seasonal Features Index of Charts AbstractDuring the 2002 holiday season the internet sales channel will continue to grow, capturing new consumers and a larger slice of the total retail pie.Attention Retailers, Marketers, Technology Vendors and Financial Analysts: The US Online Holiday Shopping Report provides a comprehensive update of the leading trends in e-business and online retailing in the world's largest internet market, the United States, and also looks at the growing world market. This report, the fourth edition of eMarketer's ongoing coverage of the holiday shopping season, analyzes the demographics, usage patterns and online shopping preferences of the internet user population and projects how online buying will affect the overall retail picture in the fourth quarter Ð and the year as a whole.
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