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Essential E-Business Numbers for Marketers Q3 2002Published by: eMarketer Published: Dec. 1, 2002 - 74 Pages Table of ContentsMethodology The eMarketer Difference The Benefits of eMarketer’s Aggregation Approach “Benchmarking” and Projections I Highlights from the Q3 2002 Essential Numbers Internet Users Broadband Usage and Penetration US Interactive TV Households Mobile Phone Usage and Penetration US E-Commerce B2C Revenues US E-Commerce B2B Revenues US Online Advertising Spending II Internet Users A. eMarketer Forecasts (May 2002) Methodology Update: Identifying Benchmarks to Track Projections B. Comparative Estimates for Internet Users Worldwide III Internet Users and Households by Access Technology A. eMarketer Forecasts (July 2002) Methodology Update: Identifying Benchmarks to Track Projections B. Comparative Estimates for US Internet Users and Households by Access Technology IV US B2C E-Commerce Revenues and Online Shoppers & Buyers A. eMarketer Forecasts for B2C E-Commerce (June 2002) Methodology Update: Identifying Benchmarks to Track Projections B. Comparative Estimates for US B2C E-Commerce Revenues C. Consumer Online Shoppers and Buyers D. Comparative Estimates for US Online Retail Sales E. Online Retail Customer Conversion Rates V US B2B E-Commerce Revenues A. eMarketer Forecasts for B2B E-Commerce (March 2002) B. Comparative Estimates for Worldwide B2B E-Commerce Revenues VI US Online Advertising Spending A. eMarketer Forecasts (July 2002) Methodology Update: Identifying Benchmarks to Track Projections B. Comparative Estimates for US Online Advertising Spending Index of Charts AbstractConsisting of both updated eMarketer projections and revised figures from the leading research firms, government agencies and industry analysts, the Essential E-Business Numbers updates provide a summary of the latest numbers defining the size, shape and growth of the internet, e-business and related technology developments. Think of it as a quarterly, quantitative barometer of the internet and its growth.Tired of Sweating the Numbers? If you are a marketer, researcher or internet businessperson, you know how hard it is to find all the numbers you need for accurate comparisons and projections. The wide range of sources, differing methodologies and the constant revisions and recastings, make keeping up with the findings a full-time job. Often you have to read through reams of data to find the numbers you need. That takes time, and it can be expensive. Now you can save money - and time. Get ALL the Statistics You Need in One Place - FAST! Unlike other eMarketer Reports, which contain in-depth analysis on specific business topics, Essential E-Business Numbers for Marketers is a quick-reference, "stats-only" report. Gathered from hundreds of sources around the worlds, Essential Numbers is filled with side-by-side tables, graphs and source comparison charts containing the latest figures from leading research firms, as well as eMarketer's own forecasts. At a glance, you see the current marketing landscape and can address the questions facing your business. Packed into 74 pages, you see data on: Get Full Details About This Report >> |
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