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Consumer Electronics Online

Published by: eMarketer

Published: Nov. 1, 2002 - 83 Pages


Table of Contents


Methodology

The eMarketer Difference

The Benefits of eMarketer’s Aggregation Approach

“Benchmarking” and Projections

I IT and E-Business Spending

A. IT Spending and Strategy

B. B2B E-Commerce Activity

C. Buy-Side E-Business Initiative

D. Sell-Side E-Business Initiatives

II Online Advertising

III Online Sales and B2C E-Commerce

A. Online Retail Sales by Product Category

B. Selling Online

C. Consumer Preferences

Index of Charts

Abstract

The industry that led the way in e-commerce is not slowing down anytime soon. B2B e-commerce trade is projected to quadruple over last year to $214 billion by 2005.

Attention CE Manufacturers and Retailers, Advertising Agencies, Consultants and Technology Vendors:

The Consumer Electronics Online Report examines how CE manufacturers and retailers are using the internet to change how they do business. It explores the dynamic e-business trends that are re-shaping the ways consumer electronics are manufactured, marketed and sold.

  • Electronics industry IT spending, 2000 - 2002
  • US B2B E-Commerce Trade for the Computers and Electronics Industry, 2001-2005
  • US online shopping grid, 2000 - 2002
  • Leading US consumer electronics manufacturers and retailers' online advertising spending

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