Chapter III: The U.S. Market for Energy, Diet and Nutraceutical Bars

• Overview
  
• Top-Selling Branded Energy, Diet, and Nutraceutical Bars
  
• The Big Guns Enter the Market
  
• Market Shares
  
• The 40-30-30 Philosophy
  
• Organic Foods, Calcium, Soy, Bee Pollen, and Hemp Seeds
  
• Pros and Cons of Energy, Diet, and Nutraceutical Bars
  
• Are These Products Safe for Children to Eat?
  
• “Nutribar” Increases Competition in the Diet Bar Segment
  
• “Extend Bar” for People with Episodes of Low Blood Sugar
  
• “Body Smarts” Has Short U.S. Shelf Life
  
• Retail Sales of Health Bars and Sticks
  
• Clif Bar Inc. Enjoys Recent Success in Retailing
  
• More Drug Stores Begin to Sell Energy Bars
  
• Convenience Store Sales of Energy Bars
  
• Product Preference Study: Health Bars and Sticks
  
• Sponsorships, Suppliers, and Endorsements
  
• Concern for the Environment

Chapter IV: The U.S. Market for Granola/Snack Bars

• Overview
  
• Top-Selling Branded Granola/Snack Bars
  
• Private-Label Granola/Snack Bars and Kid-Friendly Packaging
  
• Competition for Kellogg’s “Rice Krispies Treats”
  
• Is it a Mini-Cheesecake or a Snack Bar?
  
• Manufacturers’ Sales of Granola/Snack Bars
  
• Market Shares
  
• Retail Distribution of Granola/Snack Bars
  
• Convenience Store Sales of Granola/Snack Bars

Chapter V: Advertising Trends

• Overview
  
• Target Markets
  
• Web Sites Become Popular Advertising Method for Less-Established
  
• Companies
  
• Free Samples Through the Mail
  
• Clif Bar Inc. Expands Advertising Efforts
  
• Media Outlays for Cereal Bars
  
• Media Outlays for Energy, Diet, and Nutraceutical Bars
  
• Media Outlays for Granola/Snack Bars
  
• Top Advertisers
  
• Top Advertised Brands

Chapter VI: Competition

• Introduction
  
• Company Profiles:
  
• Bodhi Bar, Inc.
  
• Boulder Bar Endurance Inc.
  
• BumbleBar, Inc.
  
• CC Pollen Co.
  
• Clif Bar Inc.
  
• EAS, Inc.
  
• Fitness Foods LLC
  
• Gamer Enterprises
  
• General Mills, Inc.
  
• GeniSoy Products Company
  
• Goldshield Group PLC (PR* Nutrition, Inc.)
  
• Golf Nutrition, Inc.
  
• Kashi Company
  
• The Kellogg Company
  
• Kraft Foods Inc. (BALANCE Bar Company)
  
• Mars, Incorporated
  
• McKee Foods Corporation
  
• Mead Johnson & Company
  
• MET-Rx Engineered Nutrition
  
• Metabolife International, Inc.
  
• Natrol, Inc.
  
• Nestle S.A. (Powerfood Inc.)
  
• Nutiva Inc.
  
• Omni Nutraceuticals, Inc.
  
• Optim Nutrition
  
• Pfizer Inc.
  
• The Quaker Oats Company (Quaker Chewy Granola Bar)
  
• Ross Products
  
• TWINLAB Corporation
  
• Unilever (Slim-Fast Foods Company)
  
• Way Cool, Inc.
  
• Weider Nutrition International, Inc.
  
• Weight Watchers International, Inc.
  
• Worldwide Sport Nutrition
  
• ZonePerfect Nutrition Company

Chapter VII: Industry Directory

• Introduction
  
• Directory of Selected Cereal, Energy, Diet, Nutraceutical, and Granola/Snack
  Bar Companies

List of Tables

• Table I-1 U.S. Retail Sales of Branded Cereal Bars and Health Bars and
  Sticks
  
• Table I-2 U.S. Manufacturers’ Sales of Granola/Snack Bars
  
• Table I-3 U.S. Resident Population Trends and Projections
  
• Table I-4 U.S. Population and Household Trends and Projections
  
• Table I-5 U.S. Population Trends and Projections, by Age Group
  
• Table I-6 Age Distribution of the U.S. Population
  
• Table I-7 U.S. Resident Population Projections, by Region
  
• Table I-8 U.S. Resident Population Projections, by State
  
• Table I-9 Distribution of the U.S. Population, by State
  
• Table I-10 Percentage of Adults on a Diet
  
• Table I-11 Why Do Diets Fail in America?
  
• Table I-12 U.S. Per Capita Consumption of Meat
  
• Table I-13 U.S. Per Capita Consumption of Meat, by Type
  
• Table I-14 Trends in U.S. Meat Consumption
  
• Table I-15 U.S. Resident Population Trends and Projections, by Race and
  Hispanic Origin
  
• Table I-16 Growth in the U.S. Resident Population, by Race and Hispanic
  Origin
  
• Table I-17 U.S. Resident Population Mix, by Race and Hispanic Origin
  
• Table I-18 U.S. Gross Domestic Product
  
• Table I-19 U.S. Disposable Personal Income
  
• Table I-20 U.S. Per Capita Disposable Personal Income
  
• Table I-21 Consumer Confidence Index
  
• Table I-22 Civilian Labor Force in the U.S., by Gender
  
• Table I-23 U.S. Labor Force Participation Rates, by Gender and Age
  
• Table I-24 U.S. Unemployment Rates
  
• Table I-25 Ten-Year History of Selected Sports Participation
  
• Table I-26 Top Ten Female Sports in Terms of Participation
  
  
  
• Table II-1 U.S. Manufacturers’ Sales of Ready-to-Eat Cereals
  
• Table II-2 Per Capita Consumption of Ready-to-Eat Cereals
  
• Table II-3 Top-Selling Branded Cereal Bars
  
• Table II-4 U.S. Retail Sales of Branded Cereal Bars
  
• Table II-5 U.S. Retail Distribution of Cereal Bars
  
• Table II-6 U.S. Retail Sales of Private-Label Cereal Bars
  
• Table II-7 2001 Product Preference Study: Major Breakfast Foods
  
• Table II-8 Selected New Cereal Bar Product Introductions
  
  
  
• Table III-1 Top-Selling Branded Energy, Diet, and Nutraceutical Bars
  
• Table III-2 U.S. Retail Sales of Health Bars and Sticks
  
  
• Table III-3 Convenience Store Sales of Energy Bars
  
• Table III-4 2001 Product Preference Study: Health Bars and Sticks
  
• Table III-5 Selected New Energy, Diet, and Nutraceutical Bar Product
  Introductions
  
  
  
• Table IV-1 Top-Selling Branded Granola/Snack Bars
  
• Table IV-2 U.S. Manufacturers’ Sales of Granola/Snack Bars
  
• Table IV-3 Retail Distribution of Granola/Snack Bars
  
• Table IV-4 Convenience Store Sales of Granola/Snack Bars
  
• Table IV-5 Selected New Granola/Snack Bar Product Introductions
  
  
  
• Table V-1 Total Media Outlays in the Cereal, Energy, Diet, Nutraceutical,
  and Granola/Snack Bar Industry
  
• Table V-2 Media Outlays in the Cereal, Energy, Diet, Nutraceutical, and
  Granola/Snack Bar Industry, by Segment
  
• Table V-3 Top Ten Advertisers in the Cereal, Energy, Diet, Nutraceutical,
  and Granola/Snack Bar Industry
  
• Table V-4 Top Ten Advertised Brands in the Cereal, Energy, Diet,
  Nutraceutical, and Granola/Snack Bar Industry
  
• Table V-5 Media Outlays for Cereal, Energy, Diet, Nutraceutical, and
  Granola/Snack Bars, by Company and Brand
  
• Table V-6 List of Leading Publications for Fitness and Personal Health
  
  
  
• Table VI-1 Bristol-Myers Squibb
  
• Table VI-2 General Mills Inc.
  
• Table VI-3 Goldshield Group PLC
  
• Table VI-4 The Kellogg Company
  
• Table VI-5 Natrol, Inc.
  
• Table VI-6 Nestle S.A.
  
• Table VI-7 Omni Nutraceuticals, Inc.
  
• Table VI-8 PepsiCo, Inc.
  
• Table VI-9 Pfizer Inc.
  
• Table VI-10 TWINLAB Corporation
  
• Table VI-11 Unilever
  
• Table VI-12 Weider Nutrition International, Inc.
  
• Table VI-13 Weight Watchers International, Inc.

List of Figures

• Figure II-1 Market Shares in the Cereal Bar Market
  
• Figure II-2 U.S. Retail Sales of Branded Cereal Bars
  
• Figure II-3 Product Mix of Major Breakfast Foods
  
  
  
• Figure III-1 Market Shares in the Energy, Diet, and Nutraceutical Bar Market
  
• Figure III-2 U.S. Retail Sales of Health Bars and Sticks
  
• Figure III-3 Product Mix of Alternative Snacks at Convenience Stores
  
  
  
• Figure IV-1 U.S. Manufacturers’ Sales of Granola/Snack Bars
  
• Figure IV-2 Market Shares in the Granola/Snack Bar Market
  
• Figure IV-3 Convenience Store Sales of Alternative Snacks
  
  
  
• Figure V-1 Distribution of Advertising in the Cereal, Energy, Diet,
  Nutraceutical, and Granola/Snack Bar Industry

Abstract

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