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Published by: Mintel International Group Ltd.
Published: Dec. 1, 2002 - 103 Pages
Table of Contents
Introduction And Abbreviations
Introduction
Other Relevant Reports
Definition
Abbreviations
Executive Summary
Successive Life Changes
Younger Generations Are More Diverse
Young Adults Make Up The Smallest Share Of Households
Children Influence Spending Patterns
Well-Educated Young Are Demanding Consumers
Low Incomes Limit Spending
Many Young Adults Are Still Renters
Dining Out Is A Way Of Life
Few Dollars Go To Healthcare And Charities
Young Adults Spend Less Than Average On Entertainment
Demographics Of Young Adults
Generational Differences
Graph 1 Number Of Births In The U.S., 1909 To 1994
Figure 1 U.S. Generations, 2000 Census
Population
Figure 2 U.S. Population By Age, 2000 Census
Figure 3 U.S. Population By Age, 1990 Census And 2000 Census
Race And Hispanic Origin
Figure 4 Percentage Distribution Of U.S. Population By Age, Race, And Ethnicity, 2000 Census
Graph 2 Percentage Distribution Of U.S. Population By Age, Race, And Ethnicity, 2000 Census
Figure 5 Population Aged 15 To 34 By Age, Race, And Ethnicity, 2000 Census
Marital Status
Figure 6 People Aged 15 To 34 By Age And Marital Status, 2000
Households
Figure 7 Households By Age Of Householder, 2000 Census
Figure 8 U.S. Households By Age Of Householder, 1990 Census And 2000 Census
Graph 3 U.S. Population Vs Households, By Age, 2000 Census
Figure 9 Living Arrangements Of People Aged 15 To 34, 2000
Figure 10 Households Headed By People Aged 15 To 34, By Size Of Household And Age Of Householder, 2000
Figure 11 Young-Adult Households With Children, By Age Of Householder, 2000
Figure 12 Percentage Of Young-Adult Households With Children, By Age Of Household And Age Of Children, 2000
Homeownership
Figure 13 Homeowners, By Age Of Householder, 2001
Figure 14 Percentage Of Householders Aged 15 To 34 Who Are Homeowners, By Age Of Householder, 1990 & 2001
Employment
Figure 15 Number And Percentage Of Employed People Aged 16 To 34, 2001
Figure 16 Percentage Of Married Households' Husbands And Wives In The Labor Force, By Age Of Reference Person, 2000
Income
Figure 17 Median Household Income, By Age Of Householder, 2001
Figure 18 Median Household Income, By Age Of Householder, 1991-2001
Figure 19 Households With Discretionary Income, By Age Of Householder, 2000
Graph 4 Average Amount Of Discretionary Income, By Age, 2000
Figure 20 Household Income Distribution For Householders Aged 15 To 34, By Age Of Householder, 2001
Education
Figure 21 Educational Attainment, By Age, 2000
Figure 22 Number And Percentage Of People Aged 15 To 34 Enrolled In School, 2000
Spending Patterns Of Young Adults
Figure 23 Number And Percentage Of Consumer Units, By Age, 2000
Figure 24 Average Spending By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Graph 5 Average Category Spending By All Consumer Units And By Consumer Units Headed By Young Adults, By Age, 2000
Figure 25 Average Spending By Consumer Units Headed By People Aged 15 To 34, 1990 & 2000
Figure 26 Indexed Spending By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 27 Distribution Of Spending By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 28 Average Per Capita Spending By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 29 Share Of Total Spending Accounted For By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Spending On Housing
Figure 30 Average Spending On Housing By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Graph 6 Average Spending On Housing By All Consumer Units And Consumer Units Headed By Young Adults, By Age, 2000
Figure 31 Indexed Spending On Housing By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 32 Average Per Capita Spending On Housing By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 33 Share Of Total Spending On Housing Accounted For By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Spending On Transportation
Figure 34 Average Spending On Transportation By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Graph 7 Average Spending On Transportation By All Consumer Units And Consumer Units Headed By Young Adults, By Age, 2000
Figure 35 Indexed Spending On Transportation By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 36 Average Per Capita Spending On Transportation By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 37 Average Per Vehicle Spending On Transportation By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 38 Share Of Total Spending On Transportation Accounted For By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Spending On Food And Beverages At Home
Figure 39 Average Spending On Food And Beverages At Home By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Graph 8 Average Spending On Food And Beverage At Home By All Consumer Units And Consumer Units Headed By Young Adults, By Age, 2000
Figure 40 Indexed Spending On Food And Beverages At Home By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 41 Average Per Capita Spending On Food And Beverages At Home By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 42 Share Of Total Spending On Food And Beverages At Home Accounted For By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Spending On Food Away From Home
Figure 43 Average Spending On Food And Beverages Away From Home By All Consumer Units And By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Graph 9 Average Spending On Food And Beverage Away From Home By All Consumer Units And Consumer Units Headed By People Aged 55 Or Older, By Age, 2000
Figure 44 Indexed Spending On Food And Beverages Away From Home By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 45 Average Per Capita Spending On Food And Beverages Away From Home By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 46 Share Of Total Spending On Food And Beverages Away From Home Accounted For By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Spending On Healthcare
Figure 47 Average Spending On Healthcare By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Graph 10 Average Spending On Healthcare By All Consumer Units And Consumer Units Headed By Young Adults, By Age, 2000
Figure 48 Indexed Spending On Healthcare By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 49 Average Per Capita Spending On Healthcare By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 50 Share Of Total Spending On Healthcare Accounted For By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Spending On Entertainment
Figure 51 Average Spending On Entertainment By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Graph 11 Average Spending On Entertainment By All Consumer Units And Consumer Units Headed By Young Adults, By Age, 2000
Figure 52 Indexed Spending On Entertainment By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 53 Average Per Capita Spending On Entertainment By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 54 Share Of Total Spending On Entertainment Accounted For By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Spending On Apparel
Figure 55 Average Spending On Apparel And Related Products & Services By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 56 Indexed Spending On Apparel And Related Services By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 57 Average Per Capita Spending On Apparel And Related Services By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 58 Share Of Total Spending On Apparel And Related Services Accounted For By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Other Spending
Figure 59 Average Spending On Other Categories By All Consumer Units And By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 60 Indexed Spending On Other Categories By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 61 Average Per Capita Spending On Other Categories By All Consumer Units And Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Figure 62 Share Of Total Spending On Other Categories Accounted For By Consumer Units Headed By People Aged 15 To 34, By Age, 2000
Conclusion
Young Adults-Two Generations
Impact Of Rapid Life Change
Impact Of Education
Spending Priorities
Appendix: Research Methodology
Consumer Research
Sampling & Weighting
Presentation & Definition
Further Analysis
Trade Research
Informal Trade Research
Formal Trade Research
Desk & Internet Research
Sources
Definitions
Forecasts
Appendix: What Is Mintel?
Mintel Publications
Mintel Services
Product Retrieval
Retail Audits
Tailored Research
Global New Products Database
Comperemedia
Research Support/Consultancy/Mic
The Mintel Information Centre (Mic)
Pr Research
AbstractDuring the early adult years (15-34 as defined in this report), people go through many life changes: graduating from school, moving out of their parents' homes, entering the workforce, getting married, and having children. This is a period of rapidly changing needs with many markets visited for relatively short periods, and one in which longer term buying patterns and preferences are developed and set. As such this is a critical target group for many businesses, whether they are currently a major target group, or a potential one.
Today's young adults (aged 15 to 34) are members of two different generations: the Millennials and Generation X. Although these two generations differ somewhat in their outlook, the major differences between the two are the result of differing life stage. Millennials are just reaching adulthood. Most are still in school, and are not yet married with children. Most Generation Xers, on the other hand, work full-time and are married and about half have children.
This report examines the demographics and lifestyles of young adults aged 15 to 34. It also delineates the spending patterns of those within the age group who head their own consumer units (similar to households), using data from the Consumer Expenditure Survey conducted by the Bureau of Labor Statistics.
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