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Digital Camera Ownership and Market PotentialPublished by: Consumer Electronics Association Published: Sep. 1, 2002 - 434 Pages Table of ContentsDo You Currently Own A Digital Camera? How Many Digital Cameras Does Your Household Own? How Long Have You Owned Your Digital Camera? Of The Following, Which Is The Main Reason You Bought A Digital Camera? Who Purchased Your Digital Camera? What Would You Say Was The Most Important Reason You Chose The Brand Of Digital Camera That You Bought? In Which Of The Following Ways Did You Use The Internet In Making Your Purchase? How Satisfied Are You With Your Digital Camera? Satisfaction With Each Feature Or Component Of Your Digital Camera (Summary - Very + Somewhat Satisfied)? Satisfaction: Resolution (The Sharpness Of The Photos)? Satisfaction: Memory (The Number Of Photos You Can Store)? Satisfaction: Downloading (The Ease Of Transferring Files To Your Computer)? Satisfaction: Battery Life? Satisfaction: Delay Between Shots? Satisfaction: Focusing Capabilities? Satisfaction: Overall Ease Of Use? Satisfaction: Durability Of The Camera (Built To Last)? Satisfaction: Portability (Being Able To Carry It With You)? Satisfaction: Size? Satisfaction: Weight? Satisfaction: Variety Of Photo Settings For Lighting Conditions? Satisfaction: View Screen? Is There Anything Else About Your Digital Camera You're Not Satisfied With? Which Of The Following Best Describe What You Like Most About Owning A Digital Camera? In An Average Month, About How Many Pictures Do You Take With Your Digital Camera? How Often Do You Take Photos Now Compared To Before You Had A Digital Camera? How Often Do You Use Your Digital Camera Now Compared To When You First Acquired It? Approximately How Many Megapixels Does Your Digital Camera Have? What Type Of Memory Does Your Digital Camera Use? How Many Of Your Cameras Settings And Features Do You Routinely Use? Uses Of Digital Camera (Summary - Yes)? Uses Of Digital Camera: Emailed Photographs Taken With Your Digital Camera? Uses Of Digital Camera: Printed Photographs Taken With Your Digital Camera Using A Printer You Own? Uses Of Digital Camera: Had Photographs Taken With Your Digital Camera Printed At Camera Or Photo Processing Store? Uses Of Digital Camera: Viewed Photographs Taken With Your Digital Camera On Your Tv? Uses Of Digital Camera: Used Your Digital Camera For Work? Uses Of Digital Camera: Posted Any Photographs Taken With Your Digital Camera To A Website? Uses Of Digital Camera (Summary - Always + Most Of The Time)? Uses Of Digital Camera: Instantly View Photos On The Lcd View Screen? Uses Of Digital Camera: Delete And Retake Shots You Just Took? Uses Of Digital Camera: Adjust The Camera Settings Based On Your Location And Lighting Conditions? Uses Of Digital Camera: Have Additional Memory Cards With You? Uses Of Digital Camera: Have Additional Batteries With You? Uses Of Digital Camera: Use Lens Attachments, Such As Filters, Etc.? How Many Of The Photos You Shoot With Your Digital Camera Do You Make Color Prints Of? Thinking About The Photos You Shot More Than 12 Months Ago, How Frequently Do You Look At Those Photos Now? Do You Use Your Digital Camera For...? During Which Of The Following Activities Do You Take Pictures Using Your Digital Camera? Do You Still Use A Film-Based Camera On A Regular Basis, Meaning At Least Once In The Past 3 Months? Which Of The Following Types Of Film Based Cameras Do You Regularly Use? What Is The Main Reason You Still Use Your Film-Based Camera After Buying A Digital Camera? If You Had To Give Up Using Either Your Digital Camera Or Using Film Based Cameras, Which Would You Give Up? How Likely Or Not Likely Would You Be To Recommend A Digital Camera To A Friend? Why Wouldn't You Recommend A Digital Camera To A Friend? Accessory Purchases (Summary - At Same Time + After)? Accessory Purchases: Camera Bag Or Case? Accessory Purchases: Batteries? Accessory Purchases: Battery Re-Charger? Accessory Purchases: Additional Memory? Accessory Purchases: Lens Cleaner? Accessory Purchases: Tripod? Accessory Purchases: Flash? Accessory Purchases: Power Adaptor? Accessory Purchases: A/V Cords For Connecting Camera To Tv/Computer? Accessory Purchases: Memory Card Reader That Connects To Pc? Accessory Purchases: Wide Angle Conversion Lens? Interest In Features If Bought New Digital Camera (Summary - Very + Somewhat Interested)? Interest In Features If Bought New Digital Camera: Better Resolution? Interest In Features If Bought New Digital Camera: More Memory? Interest In Features If Bought New Digital Camera: Easier Downloading? Interest In Features If Bought New Digital Camera: Longer Lasting Power? Interest In Features If Bought New Digital Camera: Shorter Delay Between Shots? Interest In Features If Bought New Digital Camera: Better Focusing Capabilities? Interest In Features If Bought New Digital Camera: Better Flash? Interest In Features If Bought New Digital Camera: Better Lens? Interest In Features If Bought New Digital Camera: More Photo Settings For Difference Lighting And Scenic Situations? Interest In Features If Bought New Digital Camera: Easier To Use Advanced Features? Interest In Features If Bought New Digital Camera: Easier Way To Make Color Prints? Interest In Features If Bought New Digital Camera: Lcd View Screen? Interest In Features If Bought New Digital Camera: Ability To Take Short Video Clips? How Many Film-Based Cameras Does Your Household Currently Own Which Are Not Disposable? How Long Have You Owned The Camera You Use Most Often? In The Past 3 Months, Have You Taken Pictures With A Disposable Camera? What Type Of Camera Do You Use Most Often? In A Typical Month How Many Pictures Do You Yourself Take With Any Type Of Camera? Satisfaction With Film-Based Camera In Each Of The Following Areas (Summary - Very + Somewhat Satisfied)? Satisfaction With Film-Based Camera In Each Of The Following Areas: Ease Of Operation? Satisfaction With Film-Based Camera In Each Of The Following Areas: Quality Of Pictures? Satisfaction With Film-Based Camera In Each Of The Following Areas: Features Available? Satisfaction With Film-Based Camera In Each Of The Following Areas: Cost Of Film? Satisfaction With Film-Based Camera In Each Of The Following Areas: Cost To Develop Pictures? Familiarity With The Term Digital Camera? How Familiar Were You With Digital Cameras Prior To Reading The Description? Have You Yourself Ever Used A Digital Camera? Have You Used A Digital Camera Owned By The Place Where You Work? Do You Know Anyone Who Owns A Digital Camera, Not Counting The Persons Living In Your Household? Interest In Digital Camera Features (Non-Owners) (Summary - Very + Somewhat Interested)? Interest In Digital Camera Features (Non-Owners): Ability To Edit Pictures On Your Computer? Interest In Digital Camera Features (Non-Owners): View Pictures On Your Computer? Interest In Digital Camera Features (Non-Owners): View Photos On The Camera Lcd View Screen Immediately After Taking Them? Interest In Digital Camera Features (Non-Owners): E-Mail Photos To Family Or Friends? Interest In Digital Camera Features (Non-Owners): Post Photos To A Web Site? Interest In Digital Camera Features (Non-Owners): Print Photos Through Your Computer Printer? Interest In Digital Camera Features (Non-Owners): Not Having To Worry About Film? Interest In Digital Camera Features (Non-Owners): Delete Photos You Don't Like Immediately And Re-Take? Interest In Digital Camera Features (Non-Owners): Store Photos On A Computer? Interest In Digital Camera Features (Non-Owners): Easily Edit Red-Eye? Interest In Digital Camera Features (Non-Owners): Ability To Take Short Video Clips? When Are You Likely To Buy A Digital Camera With The Features That Are Most Important To You? Which Of The Following Is The Main Reason Why You Never Plan To Buy A Digital Camera? Please Read The Following Categories Related To Taking Pictures And Indicate Which Best Describes You. When It Comes To Buying New Products That Come On To The Market, Are You Someone Who Likes To Buy First, Not First But Soon Thereafter, Waits At Least A Year, Or Waits Several Years? What Type Of Printer, If Any, Do You Currently Own? Does Your Household Currently Own A Scanner For Use With Your Computer? Gender Education Employment Status Marital Status Region Number In Household Children Household Age Race / Ethnicity Income AbstractTo keep the positive digital camera sales trend moving upward, manufacturers and retailers need to understand the profile of current owners and non-owners. This report details the demographic composition of both groups, as well as examines the experiences and thoughts of online consumers toward digital cameras. For owners, this report includes the number of cameras owned, length of ownership, satisfaction with various aspects of their digital camera, reasons for purchasing, ways they use their camera, accessories purchased, and much more. For non-owners, this report takes a look at film-based camera usage, familiarity with digital cameras, interest in various features of digital cameras, and finally digital camera purchase intentions.Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Get Full Details About This Report >> |
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