Audio Books Ownership and Market PotentialPublished by: Consumer Electronics Association Published: Sep. 1, 2002 - 115 Pages Table of ContentsHave You Listened To An Audio Book In The Past 12 Months? On Average, How Many Audio Books Do You Listen To Per Month? Do You Expect To Listen To More Or Less Audio Books Next Month? Do You Prefer Abridged Or Unabridged Audio Books? Where Do You Listen To Audio Books Most Often? What Type Of Driving Are You Doing When You Listen To Audio Books? If All Audio Books Were Available On CD, Would That Make You More Or Less Likely To Purchase A Car With A CD Player? Would An Audio Book Certified Label On A Car CD Player Make You More Or Less Likely To Purchase That Device For Your Car? How Often Do You Listen To Audio Books In Each Of The Following Formats (Summary - Daily + Weekly)? How Often Do You Listen To Audio Books In Each Of The Following Formats: Cassette Tape? How Often Do You Listen To Audio Books In Each Of The Following Formats: CD? How Often Do You Listen To Audio Books In Each Of The Following Formats: Streaming Audio Online, Such As Internet Radio? How Often Do You Listen To Audio Books In Each Of The Following Formats: Mp3? How Often Do You Listen To Audio Books In Each Of The Following Formats: Radio? How Important Or Unimportant Are The Following Features Of An Audio Book To You (Summary - Very + Somewhat Important)? Importance: Ability To Transfer Audio Books From One Format To Another? Importance: Ability To Transport Audio Books From One Device To Another? For Which, If Any, Of The Following Reasons Have You Not Listened To An Audio Book? Would You Be More Or Less Likely To Buy An Audio Book If It Were Available In The Following Formats (Summary - Much More + Somewhat More Likely)? Would You Be More Or Less Likely To Buy An Audio Book If It Were Available In The Following Formats: CD? Would You Be More Or Less Likely To Buy An Audio Book If It Were Available In The Following Formats: DVD? Would You Be More Or Less Likely To Buy An Audio Book If It Were Available In The Following Formats: Mp3? Would You Be More Or Less Likely To Purchase An Audio Book On CD If The Entire Book Fit On A Single CD? How Interested Or Disinterested Would You Be In The Following (Summary - Very + Somewhat Interested): Interest: An Audio Book Station On Satellite Radio? Interest: The Ability To Bookmark An Audio Book At Any Point In The Playback So You Could Immediately Return To That Point? Interest: Ability To Skip Ahead Or Backwards By Chapter? Interest: Additional Features, Such As Information About The Book Or Interviews With The Author Within The Audio Program? Interest: The Ability To Choose From Various Voices Reading The Book? Interest: The Ability To Download Audio Books Over The Internet? Interest: Ability To Burn Audio Books From A Computer To A CD To Use In Other Devices (E.G. Car)? What Genres Do You Read Or Listen To? Region Gender Age Education Race Hispanic Household Child Household Income AbstractThe Audio Books study provides a snapshot of the audio book market and provides insight into where it is headed. Of particular interest is the impact audio book CDs could have on aftermarket car CD players.Please Note: CEA Members should consult the organization prior to purchasing a report from MarketResearch.com. Any orders processed through this channel are non-refundable. Get full details about this report >> |
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