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Published by: Mintel International Group Ltd.
Published: Nov. 1, 2002 - 99 Pages
Table of Contents
Introduction and Abbreviations
Definition
Abbreviations
Executive Summary
A small minority, but important
Haircare takes lion's share
Black women spend more on average
Relative growth
Multinationals move into Black haircare
A new kid on the make-up block
Distribution mainly on a local level...
...while mainstream is dominated by multiples
The future consumer
Convenience and access are key
Blurring the line between Black and mainstream
Market Drivers
Population size
Figure 1: GB population, by ethnic group and age, 1997-99 (amalgamated)
A younger population profile
Figure 2: GB White, Black and Asian populations, by age, 1997-99 (amalgamated)
Mixed race and Asian women adding to demand
Population and product distribution
Figure 3: GB population estimates, by ethnic group and area of residence, 2000
Figure 4: GB White and Black population estimates, by area of residence, 2000
Image and self-image
Black beauty and the press
Socio-demographic and social factors
The new hair straightener and NPD
The US Market
US population structure
Figure 5: US population, by ethnic group and age, 2000
Figure 6: US White and Black populations, by and age, 2000
Make-up use in the US
Figure 7: Make-up usage in the US, by product and ethnicity, 2000
Figure 8: Use of foundation type in the US, by ethnicity, 2000
Factors influencing make-up choices
Figure 9: Factors motivating purchase of make-up in the US, by ethnicity, 2001
Market Size and Trends
Differing needs
Black hair needs care
More shades of Black skin
Density required for colour
Younger-looking skin
The wider beauty market
Figure 10: UK retail sales of women's haircare, make-up and facial skincare products, 1997-2002
Figure 11: UK retail sales of women's haircare, make-up and facial skincare products, by key
sector, 1997-2001
Black-specific beauty products
Figure 12: UK retail sales of Black women's haircare, make-up and facial skincare products,
1997-2002
Figure 13: Indexed sales of all women's beauty products and Black beauty products, 1997-2002
Sectors of the Black beauty market
Figure 14: UK retail sales of women's Black beauty products market, by key sector, 1994-2002
Market Segmentation
Black women spend more money
Figure 15: Comparison of total UK women's beauty market with Black beauty products sector, 2001
Haircare
Figure 16: UK retail sales of haircare products designed for Black women, 1997-2002
Haircare sectors
Figure 17: Haircare products designed for Black women, by key sector, 1994-2002
Relaxing
Natural and other options
Make-up
Figure 18: UK retail sales of make-up designed for Black women, 1997-2002
Limited distribution hampering impulse sales
Changing supply structure
Mainstream offerings
Facial skincare
Figure 19: UK retail sales of facial skincare designed for Black women, 1997-2002
The Supply Structure
Haircare
L'Oréal
Luster
M&M Cosmetics
Alberto-Culver
Colomer USA
Wella
Other companies
Make-up
Fashion Fair
IMAN
Sleek
Black By Design
Island Beauty
Mary Kay
Facial skincare
ET Browne
Advertising and Promotion
Above-the-line spend limited but growing
Figure 20: Main monitored media advertising expenditure on Black women's beauty products,
1997-2001
Figure 21: Main monitored media advertising expenditure on wigs and weaves, 1997-2001
Advertising spend compared to other beauty sectors
Figure 22: Advertising-to-sales ratio for the Black beauty market compared to the wider women's haircare, make-up and facial skincare markets, 1997-2001
Mainstream brands targeting Black women too
Below-the-line promotions popular
Distribution
Specialist shops top haircare sales
Figure 23: UK retail sales of Black haircare products, by type of outlet, 1994-2002
Department stores lead in make-up and skinare - and rising
Figure 24: UK retail sales of Black make-up and skincare products, by type of outlet, 1994-2002
Independent chemists important
The multiples
Salon sales
Mail order and the Internet small but vital
Figure 25: Selected examples of websites offering sales of Black beauty products, November 2002
Trade Research
Skincare changes
Trading up in the make-up sector
Widening the haircare market
Competition from the mainstream
Haircare trends
Distribution and growth
Promotion
Future sales
The Future
Demand will prevail
What women want is more choice...
...and better distribution
Widening the net
Forecast
Strong expansion anticipated
Figure 26: Forecast of the UK market for Black beauty products, 2002-06
All segments to show growth
Favourable demographics
Increased suitability and availability will drive growth
Factors used in the forecast
Appendix: New Product Briefs
Appendix: Research methodology
Index of reports
AbstractMintel examined the UK market for beauty products designed specifically for Black women for the first time in November 1999, and this report looks at the changes that have occurred since that time. Within the UK this must be clearly be considered as a relatively niche market, given the small ethnic minority population involved.
Nevertheless, there have been some significant shifts in both international and purely UK terms since 1999. The report examines those shifts, as well as looking at the factors which distinguish this from the broader toiletries and cosmetics market, differential growth rates within it and potential opportunities for further growth in the future.
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