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Food and Drinks Through the Lifecycle (generational marketing)

Published by: Leatherhead Food International

Published: Aug. 1, 2002 - 215 Pages


Table of Contents


INTRODUCTION

EXECUTIVE SUMMARY

1. OVERVIEW

1.1 Population Trends

1.2 Nutritional Needs and Deficiencies

1.3 Age and Gender Issues

1.4 Key Market Drivers

1.5 Products and Brands

1.6 New Product Development

1.7 Advertising and Promotion

1.8 Future Prospects

2. BABIES AND TODDLERS (0-4 years)

2.1 Population Trends

2.2 Nutritional Needs and Deficiencies

2.3 Age and Gender Issues

2.4 Key Market Drivers

2.5 Products and Brands

2.6 New Product Development

2.7 Advertising and Promotion

2.8 Future Prospects

3. CHILDREN (5-14 years)

3.1 Population Trends

3.2 Nutritional Needs and Deficiencies

3.3 Age and Gender Issues

3.4 Key Market Drivers

3.5 Products and Brands

3.6 New Product Development

3.7 Advertising and Promotion

3.8 Future Prospects

4. TEENAGERS (15-19 years)

4.1 Population Trends

4.2 Nutritional Needs and Deficiencies

4.3 Age and Gender Issues

4.4 Key Market Drivers

4.5 Products and Brands

4.6 New Product Development

4.7 Advertising and Promotion

4.8 Future Prospects

5. YOUNG ADULTS (20-34 years)

5.1 Population Trends

5.2 Nutritional Needs and Deficiencies

5.3 Age and Gender Issues

5.4 Key Market Drivers

5.5 Products and Brands

5.6 New Product Development

5.7 Advertising and Promotion

5.8 Future Prospects

6. MATURE ADULTS (35-59 years)

6.1 Population Trends

6.2 Nutritional Needs and Deficiencies

6.3 Age and Gender Issues

6.4 Key Market Drivers

6.5 Products and Brands

6.6 New Product Development

6.7 Advertising and Promotion

6.8 Future Prospects

7. SENIORS (60-74 years)

7.1 Population Trends

7.2 Nutritional Needs and Deficiencies

7.3 Age and Gender Issues

7.4 Key Market Drivers

7.5 Products and Brands

7.6 New Product Development

7.7 Advertising and Promotion

7.8 Future Prospects

8. ELDERLY PEOPLE (75 years and over)

8.1 Population Trends

8.2 Nutritional Needs and Deficiencies

8.3 Age and Gender Issues

8.4 Key Market Drivers

8.5 Products and Brands

8.6 New Product Development

8.7 Advertising and Promotion

8.8 Future Prospects



LIST OF TABLES



Table 1.I Population Trends in Selected Countries, 1990-2005

Table 1.II Summary of Major Nutritional Needs and Deficiencies by Age Group

Table 1.III Summary of Attitudes to Convenience and Health by Age Group

Table 2.I Population of Babies, Toddlers and Pre-School Children aged 0-4 in Selected Countries, 1990-2005

Table 2.II Birth Rates in Selected Countries, 1985-2000

Table 2.III Age and Gender Differentiation Within the Babies and Toddlers Sector

Table 2.IV Baby Foods Market by Value in Selected Countries, 1998-2002

Table 2.V Importance of Baby Foods Within Total Food and Drinks Markets, 2001

Table 2.VI Baby Foods Market Shares in Selected Countries, 2001

Table 2.VII Selected Novel Product Activity in the Global Baby Foods Sector, 2000-2002

Table 3.I Population of Children aged 5-14 in Selected Countries, 1990-2005

Table 3.II Age and Gender Differentiation Within the Children’s Sector

Table 3.III Average Weekly Income of British Children by Age Group, 1985-2001

Table 3.IV Direct Spending Power of Children in Various Countries Around the World, 2001

Table 3.V Most Important Sectors for Child-Specific Products

Table 3.VI Children’s Purchase of Selected Food and Drinks in the World’s Major Markets, 2001

Table 3.VII Percentage Share of Various Food and Drinks in Children’s Total Spending

Table 3.VIII Confectionery - Global Market Situation, 2001

Table 3.IX Savoury Snacks - Global Market Situation, 2001

Table 3.X Soft Drinks - Global Market Situation, 2001

Table 3.XI Ice Cream - Global Market Situation, 2001

Table 3.XII Selected International Food Groups and Brands with High Child Appeal

Table 3.XIII Selected Children’s Launches in Unusual Product Sectors, 2000-2002

Table 4.I Population of Teenagers aged 15-19 in Selected Countries, 1990-2005

Table 4.II Age and Gender Differentiation in the Teenagers Sector

Table 4.III Most Important Food and Drink Sectors Among Teenagers

Table 4.IV Flavoured Milks - Market Situation in the US and the UK, 2001

Table 4.V Pizza - Global Market Situation, 2001

Table 4.VI Frozen Hand-Held Snacks - Global Market Situation, 2001

Table 4.VII Reasons US Teenagers Think a Product/Brand is Cool

Table 4.VIII Selected Japanese Product Launches Aimed at Students, 1995-2002

Table 4.IX Selected Product Launches Aimed at Regular Computer Users, 1998-2002

Table 5.I Population of Young Adults aged 20-34 in Selected Countries, 1990-2005

Table 5.II Age and Gender Differentiation Within the Young Adults Sector

Table 5.III Food and Drink Sectors of Particular Importance Among Young Adults

Table 5.IV Sports and Energy Drinks - Global Market Situation, 2001

Table 5.V Premium Packaged Spirits - Market Situation in the UK and the US, 2001

Table 5.VI Cereal Bars - Global Market Situation, 2001

Table 5.VII Olive Oil - Market Situation in Selected Key Countries, 2001

Table 5.VIII Super-premium Ice Cream - Market Situation in the UK and the US, 2001

Table 5.IX Key Brands in Selected Categories with Particular Appeal to Young Adults

Table 5.X Selected Product Launches Aimed at Pregnant Women, 2000-2002

Table 5.XI Selected Beauty Food and Drink Product Launches, 1998-2002

Table 6.I Population of Mature Adults aged 35-59 in Selected Countries, 1990-2005

Table 6.II Age and Gender Differentiation Within the Mature Adults Sector

Table 6.III Important Product Sectors for Mature Adults by Type

Table 6.IV Cooking Sauces - Global Market Situation, 2001

Table 6.V Breakfast Cereals - Global Market Situation, 2001

Table 6.VI Organic Foods - Global Market Situation, 2001

Table 6.VII Probiotic Dairy Products - Global Market Situation, 2001

Table 6.VIII Cholesterol-Lowering Spreads - Global Market Situation, 2001

Table 6.IX Selected Healthy Product Launches Aimed at Mature Women, 1999-2002

Table 7.I Population of Seniors aged 60-74 in Selected Countries, 1990-2005

Table 7.II Seniors - Age and Gender Differentiation

Table 7.III Functional Foods - Global Market by Type in 2001 and Forecasts to 2005

Table 7.IV Dietary Supplements - Global Market Situation, 2001

Table 8.I Population of Elderly People aged over 75 in Selected Countries, 1990-2005

Table 8.II Elderly - Age and Gender Differentiation

Table 8.III Selected Product Launches Aimed at the Elderly, 2000-2002

Table 8.IV Current and Future Trends in Eating Habits and Food Choices of the Elderly



LIST OF FIGURES



Figure 1 Breakdown of US Population by Age Group, 1990-2005f

Figure 2 Breakdown of UK Population by Age Group, 1990-2005f

Figure 3 Breakdown of Japanese Population by Age Group, 1990-2005f

Figure 4 Key Age and Gender Issues Through the Age Groups

Figure 5 Key Market Drivers Through the Age Groups

Figure 6 Attitudes to Products and Brands Through the Age Groups

Figure 7 New Product Development Issues Through the Age Groups

Figure 8 Advertising and Promotion Issues Through the Age Groups

Figure 9 Future Prospects Through the Age Groups

Figure 10 Percentage Share of 0-4 Year Olds in the Total Population of Selected Countries, 1990-2005f

Figure 11 Births per 1,000 People in Selected Countries, 1985-2000

Figure 12 Percentage Share of 5-14 Year Olds in the Total Population of Selected Countries, 1990-2005f

Figure 13 Percentage Share of 15-19 Year Olds in the Total Population of Selected Countries, 1990-2005f

Figure 14 Percentage Share of 20-34 Year Olds in the Total Population of Selected Countries, 1990-2005f

Figure 15 Percentage Share of 35-59 Year Olds in the Total Population of Selected Countries, 1990-2005f

Figure 16 Percentage Share of 60-74 Year Olds in the Total Population of Selected Countries, 1990-2005f

Figure 17 Percentage Share of the over 75s in the Total Population of Selected Countries, 1990-2005f



LIST OF PLATES



Plate 1: Heinz Toddler Biscuits - Heinz (Canada)

Plate 2: HiPP Multi Frucht - HiPP (Germany)

Plate 3: Heinz coloured ketchup - Heinz (US, UK, Australia, Europe)

Plate 4: Dinosaurs - Bernard Matthews (UK)

Plate 5: Go-Gurt portable yoghurts - Yoplait (US)

Plate 6: Kinder Surprise - Ferrero (World)

Plate 7: Frijj - Dairy Crest (UK)

Plate 8: Milk Chugs - Dean Foods (US)

Plate 9: MicroChips - McCain (UK)

Plate 10: ToasterPizza - Chef America (US)

Plate 11: TGI Friday’s - Heinz (US)

Plate 12: Archers Aqua - Diageo

Plate 13: Red Bull - Red Bull

Plate 14: NutriGrain - Kellogg

Plate 15: Pasta Stir & Serve - Homepride (UK)

Plate 16: Harmony - General Mills

Plate 17: SoyVital - Vital Woman

Plate 18: Everybody - Yoplait (Ireland)

Plate 19: Talians - Danone (France)

Plate 20: Activ’- Danone (UK and France)

Plate 21: Seven Seas Healthy Heart Formula - Seven Seas (UK)

Plate 22: Sundown Prostate Health - Rexall Sundown (US)

Plate 23: Enlive! - Abbott Laboratories

Plate 24: Janef Wafu Jelly - QP Corporation (Japan)

Abstract

A unique new study looking at the impact of age and gender on eating habits and assessing the opportunities and threats for generational marketing in the food and drinks industry.

  • Covers 7 different age groups through the life cycle
  • 60 tables and almost 20 charts illustrate population trends, market sizes, and new product developments
  • A series of colour plates show how product designs change to meet the demands of particular age groups
  • Informed analysis of current and future issues that will impact on generational marketing, including issues relevant to population, nutrition, key market drivers, products and branding, advertising and promotion, and new product development
  • Easy-reference summaries pull together major issues relevant to each age group
  • Reader-friendly bulleted information throughout

    The essential guide to understanding your target audience in generational marketing

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