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Collectibles Industry Report, 2002

Published by: Unity Marketing Inc.

Published: Oct. 28, 2002 - 204 Pages

Special discount! Regularly $1500, now just $750.

Table of Contents


1 Introduction & Study Methodology

2 Collectibles Market is Part of the Giftware Industry


    Collectibles Market Overview

    Leading Collectibles Marketers Sales Results, 2001

    Collectible Sales by Distribution Channel

    Collectibles Sales by Product Form

    Limited Edition Share of Sales, 2001 - 1993

    Top Collector Clubs

    Collectibles Market Projected Sales, 2010-1996

3 About the Collector Market — Demographic Overview


    Purchase Incidence Among Collecting Households

    Collector Demographics — Generations

    Collector Demographics — Age Distribution

    Collector Demographics — Gender

    Collector Demographics — Presence of Children in Home

    Collector Demographics — Income

    Collector Demographics — Number of Collectors

    What Collectors Collect

    Collector Club Membership

    Spending on Collectibles in Past Year

    Spending Through Auctions or Secondary Market

    Where Collectors Shop

    Collectors Use of the Internet

    Attitudes About Collecting

    Profiles of the Five Collector Clusters

4 About the Retail Market for Collectibles


    Potential Retail Outlets for Collectibles

    Geographic Distribution of Gift, Home Furnishings, Collectible Stores—Top 10 States

    Number of Gift, Home Furnishing and Collectible Stores by State

    Types of Stores that Sell Collectibles

    Products Sold by Collectibles and Home Retailers

    Collectibles Sold

    General Gifts Sold

    Home Decorative Accents Sold

    Seasonal Decor Sold

    Stationery Sold

    Total Business Sales

    Sales Trends, Percent Change and Projected 2002

    Distribution of Store Sales by Quarter

    Years in Operation

    Number of Store Locations

    Total Square Footage & Sales per Square Foot

    Number of Store Employees

    Total Operating Hours per Week

    Retail Store Location

    Typical Retail Customers, Male vs. Female

    Typical Retail Customers, Adult vs. Child

    Typical Retail Customers, Locals vs. Tourists

    Inventory/Sales Ratio and Inventory Levels

    Number of Product Lines Carried

    Budget Invested in Advertising and Promotion

    Trends in Advertising and Promotional Spending

    Retailer Promotional Activities

    How Retailers Market Their Stores

    Internet and E-Commerce Use

    Use of Internet for Ordering & Buying Product

    Source of Product Information

    Trade Shows as Top Source for Product Information

    Profiles of Leading Retailers in the Collectibles Industry

    A.C. Moore Arts & Crafts

    CBRL Group

    Federated Department Stores

    Garden Ridge Corporation

    Hallmark

    Hobby Lobby Stores

    JC Penney Company

    Kohl’s

    Michael’s Stores

    Target Corporation

    Tiffany & Co.

    Tuesday Morning

    Wal-Mart Stores

5 About Collectible Products


    Products Manufactured by Collectibles Companies

    Collectibles Manufactured

    General Gifts Manufactured

    Seasonal Decor Manufactured

    Decorative Accents Manufactured

    Stationery & Paper Products Manufactured

    Other Products Manufactured

    How Companies Position Products

    Total Number of Products (SKUs) Offered

    Number of New Products Introduced

    Sales Attributed to Artist Licensed Products

    Sales Attributed to Character or Property Licensed Products

    Sales Attributed to Limited Edition Products

6 About Product Pricing


    Retail Price Ranges for Collectibles

    Pricing Trends

    Manufacturer Markups to Wholesale Prices

7 About Collectibles Company Advertising and Promotion


    Ad Expenditures

    Trends in Advertising & Promotional Spending

    Company Advertising Expenditure by Category

    Use of Promotions & Dealer Incentives

    Gift Marts and Consumer Shows

8 Typical Collectibles Company Profile


    Total Sales, 2001-2000

    Company Sales Trends, 2001-2000

    Company Sales Change, 2002

    Sales through Various Distribution Channels

    Company Use of the Internet

    Number of Retail Accounts Selling Products

    Methods of Selling to Retailers

    Number of Independent Sales Rep Organizations or Groups in Use

    Company Owned Manufacturing Facility

    Sales Attributed to Products Made in the United States

    Sales Attributed to Products Manufactured in Foreign Countries

    Sales Attributed to Products Exported to Foreign Countries

    Leading Export Markets

    Sponsorship of Loyalty Programs & Collector Clubs

    Number of Years in Business

    Number of Company Employees & Trends in Employment

9 Profiles of Leading Companies in the Collectibles Industry


    Action Performance

    Boyd’s Collection Ltd.

    Brown-Forman

    Department 56

    Enesco

    Hasbro

    Jakks Pacific

    Mattel

    Media Arts Group

    Middleton Doll Company

    Racing Champions

    Vermont Teddy Bear

    Waterford Wedgwood

    Zindart

10 About Trends in the Collectibles Industry


    Company View of Significant Positive and Negative Trends

    Retailer View of Significant Positive and Negative Trends

    Trends Impacting the Collectibles Industry Now and in the Future

    Trend #1: Challenging Times Continue

    Trend #2: Collector Market Continues to Grow

    Trend #3: The Aging Population & Its Impact on Purchasing Behavior in the Collectibles Industry

    Trend #4: Demographic Shift: Minority Majority

    Trend #5: The Collector Club Conundrum

    Trend #6: Rising Education Level Will Present New Challenges and Opportunities

    Trend #7: Link Product with Youth & Propel Brand to Next Generation

    Trend #8: Baby Boomers Will Be the Most Affluent and Indulgent Grandparent Generation

    Trend #9: Brands Will Become More Significant

    Trend #10: Internet is a Means to Link with the Next Generation of Collectors

    Trend #11: From the Frivolous to the Functional

Abstract

This is the latest edition of the industry's most important market report. Based upon a survey of collectibles industry executives, the Collectibles Industry Report details the latest facts and figures on the collectibles market, including consumer sales by product category and distribution channel. Published in association with the Collectibles and Giftmakers Guild, this report is essential for anyone interested in collecting trends and market information. Special pricing applies for this report to members of the Collectibles and Giftmakers Guild and to companies that have responded to the Collectibles Industry Report survey.

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