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E-Mail Marketing: Strategies, Stats, Techniques & Tools

Published by: eMarketer

Published: Aug. 1, 2002 - 188 Pages


Table of Contents


Methodology

I E-Mail Marketing: Spends & Trends

A. Spending, Costs, and Budgets

B. Users and Accounts

C. E-Mail Marketing Models

D. Marketing Objectives

E. Consumer Attitudes

F. Why E-Mail? (Marketer Attitudes)

II Goals: What Color is Your Customer?

III The E-Mail Marketing Process

IV The Keys to E-Mail Marketing: Permission & Privacy

Index of Charts































































Abstract

DoubleClick projects that e-mail marketing budgets will increase by 17.0% in 2002 - nearly twice the rate of other types of online marketing, which are expected to gain 9.0%, or TV, print and radio, which are all expected to decrease. It also reports that 61% of marketers plan to increase their e-mail marketing budget in 2002, with only 5% decreasing. The low cost is one of the major factors driving e-mail marketing's growth.

If you are in advertising, sales, media, CRM, marketing or business development, the E-Mail Marketing: Strategies, Stats, Techniques & Tools report contains information that can help you use e-mail for advertising, sales and CRM more effectively.

E-Mail Marketing gives you detailed analysis on Why E-Mail:

  • Is the interactive marketing tool of choice for tough times.
  • Meets both branding and direct-response goals.
  • Can misfire or catch fire based on technology choices.
  • Does not have to look like spam.
  • Has the power to turn privacy concerns into opportunities.
  • And much, much more... E-Mail Marketing: Strategies, Stats, Techniques & Tools is comprehensive. At 188 pages, and 209 charts and graphs, the report gathers the latest findings from leading marketing and online communications researchers and tracks the steady growth of e-mail marketing and shows why it is rapidly becoming one of a marketer's sharpest tools.

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