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Future Lunch Solutions Volume 1: Consumer Behaviour, Demographic analysis & Market Drivers

Published by: Business Insights

Published: Sep. 1, 2002 - 134 Pages


Table of Contents


Executive Summary

Adult lunch

Children's lunch

Regional comparison

Industry opinion survey

Chapter 1 Adult Lunch

Summary

Introduction

Total lunch market

Working lunch

Market overview

Working lunch channels

Meal options

Working lunch product development

Developing lunch products for men and women

Ready meals

Salads

Snacking

Case study: Ginsters

Company background

Focus on sandwiches

The sandwich market

Sandwich manufacturers and retailers

The European sandwich market

The French sandwich market

Dissolution of the lunchtime is fuelling demand for sandwiches and snacks

Why is the sandwich so in style?

Sandwich distribution channels in France

Case study: Subway sandwich chain

Company background

Consumer targeting

Case study: Jackson’s Bakery

Case study: Speedwich lunch tray

Company background

Product innovation

Chapter 2 Children’s Lunch

Summary

Introduction

The child population

Children's lunch solutions

Home meals

School meal

Lunchbox

Pocket money

Developing successful children's lunch products

New product development

Case study: Les petits voyageurs

Company background

Chapter 3 Regional Comparison

Summary

Introduction

France

Germany

Italy

Netherlands

Spain

Scandinavia

UK

US

Chapter 4 Industry Opinion Survey

Summary

Introduction

Major outlets for lunch products

Specific product factors for 'everyday lunch'

Concerns for children's lunch products

Important food types

Product freshness

Main meal occasions

Index

List of Figures

Figure 1.1: Total lunch markets by country, 2001

Figure 1.2: Expenditure on working lunch, 2001—2005

Figure 1.3: Expenditure on working lunch, 2001

Figure 1.4: Hot sandwich vending

Figure 1.5: Working lunch market, split by channel, (%), 2000

Figure 1.6: Working lunch product development

Figure 1.7: Chilled and frozen ready meal product development - 1

Figure 1.8: Chilled and frozen ready meal product development - 2

Figure 1.9: Ambient ready meal new product development

Figure 1.10: Salad new product development

Figure 1.11: Snack occasions per person, by day part, 2001

Figure 1.12: Expenditure on snacks per head per occasion, by day part, 2001

Figure 1.13: Adult lunchbox product development

Figure 1.14: StarKist Lunch-To-Go

Figure 1.15: Tuna-based lunch product development

Figure 1.16: The UK sandwich market, US$m, 1984—2000

Figure 1.17: UK Sandwich market by retail channel, 1999

Figure 1.18: French consumption occasions for the sandwich

Figure 1.19: Popular reasons for liking the sandwich

Figure 1.20: Sale of sandwiches in France, by retail channel, (% volume), 1999

Figure 1.21: La Brioche Doree, leading French sandwich retailer

Figure 1.22: Sandwich product development

Figure 1.23: Pre-packed sandwich product development - part 1

Figure 1.24: Pre-packed sandwich product development - part 2

Figure 1.25: Frozen sandwich product development

Figure 1.26: Sandwich filling development

Figure 1.27: Bread development

Figure 1.28: Subway Kids Pak meal

Figure 1.29: Le plateau repas (meal tray)

Figure 2.30: Total number of children, split by lunchtime meal solution, 2000

Figure 2.31: Percentage of UK children taking a packed lunch to school, 1999

Figure 2.32: Percentage of UK children taking popular items in their lunchbox, 1999

Figure 2.33: Gaining share of children's lunch

Figure 2.34: Cheestrings has a win-win positioning

Figure 2.35: Children's lunch product development

Figure 2.36: New lunchables product development - Oscar Mayer/Kraft

Figure 2.37: New lunchables product development - part 1

Figure 2.38: New lunchables product development - part 2

Figure 2.39: New lunchables product development - part 3

Figure 2.40: Les petits voyageurs

Figure 2.41: Les petits voyageurs, key components

Figure 3.42: Emphasis of lunch changes by region

Figure 3.43: French lunch snapshot

Figure 3.44: German lunch snapshot

Figure 3.45: Italian lunch snapshot

Figure 3.46: Dutch lunch snapshot

Figure 3.47: Spanish lunch snapshot

Figure 3.48: Scandinavian lunch snapshot

Figure 3.49: UK lunch snapshot

Figure 3.50: US lunch snapshot

Figure 4.51: Importance of outlets for lunch products

Figure 4.52: Estimate the importance of factors for 'everyday lunch'

Figure 4.53: Important concerns for children's lunch products

Figure 4.54: Important food types

Figure 4.55: Freshness of lunch products

Figure 4.56: Importance of the main meal occasions

List of Tables

Table 1.1: Total lunch market by country, 2001

Table 1.2: Expenditure on working lunch, 2001—2005

Table 1.3: Expenditure on working lunch, 2001

Table 1.4: Forecast expenditure on working lunch, 2005

Table 1.5: Working lunch market, split by channel, (%), 2000

Table 1.6: Snack occasions per person, by day part, 2001

Table 1.7: Daily expenditure on snacks per occasion, 2001

Table 1.8: The Ginsters sandwich range, 2000

Table 1.9: The Ginsters savoury pastry product range, 2000

Table 1.10: Subway meal range, 2000

Table 1.11: Subway store locations

Table 2.12: Number of 5—16 year olds in school in percentage and absolute figures, by country, 2000

Table 2.13: Number of children in education, by age group, by country, 2000

Table 2.14: Total number of 5-16 year olds, split by lunchtime meal solution, by country (%), 2000

Table 2.15: Total value of lunchbox market, €m, by country, 2001

Table 2.16: Percentage of UK children taking popular items in their lunchbox, 1999

Table 2.17: Children’s pocket money and spending power per country, 1998

Abstract

Future Lunch Solutions: Volume 1 examines the trends shaping the lunch market, these range from megatrends - including the fragmenting of traditional meal patterns - to lunch-specific issues such as the growing importance of freshness and quality. A core strategic challenge for the industry, however, is to determine exactly what 'health' means in this context. The report's analysis helps make the distinctions clear, with discussion of lifestyle and lifestage factors. Also focusing on product, packaging and distribution strategies, this volume provides a routemap to the lunchtime landscape.

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