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Relationship Marketing

Published by: Jupiter Research Corporation

Published: Sep. 17, 2002 - 5 Pages


Table of Contents


  • Will companies’ need to build platform-specific "data marts"
    be mitigated by analytical companies’ increasing
    sophistication in compiling a single view of customer data?
  • Should low, CPM-based pricing be the primary factor in
    vendor selection?

Abstract

Just 19 percent of companies have deployed e-mail marketing analytics. As such, billions of dollars have been wasted in underanalyzed mass-marketing campaigns.

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