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Used Car Shoppers

Published by: Jupiter Research Corporation

Published: Sep. 13, 2002 - 4 Pages


Table of Contents


  • Do used car shoppers use the Internet differently than new
    car shoppers do?
  • How large are the online used car and classifieds markets?
  • What should online sites do to facilitate used car
    research online?

Abstract

With 26 percent of online automotive consumers intending to buy a used car, and another 32 percent unsure whether they’ll buy a new or a used car, undecided and used car shoppers comprise the majority of the online automotive population.

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