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Published by: eMarketer
Published: Jun. 1, 2002 - 208 Pages
Table of Contents
Methodology
The eMarketer Difference
The Benefits of eMarketer’s Aggregation Approach
“Benchmarking” and Projections
I Introduction
II Population and Economy
A. Population
Age Distribution
B. Economy
III Technology Spending
A. Leading Countries
B. Spending Forecasts by Sector: IT Spending
C. Spending Forecasts by Sector: Telecommunications Spending
D. Spending Forecasts by Sector: PC and PDA Spending
PCs
PDAs and Other Handheld Devices
E. Spending Forecasts by Sectorr
E-Business/Internet Technology Spending
IV Technology Infrastructure
A. Telecommunications
Fixed-Line Telephones
Wireless Telephony
B. Broadband
Bandwidth Demand
Market Perspectives
Cable vs. DSL
C. Internet Access Devices
Personal Computers (PCs)
Televisions (TVs)
PDAs and Other Internet Access Devicesope E-Commerce: B2B & B2C
D. Internet Infrastructure
Network Capacity
Internet Hosts
Internet Service Providers (ISPs)
V Total E-Commerce
VI B2B E-Commerce
A. Revenue Forecasts
E-Commerce in Eastern Europe
B. Stage of E-Business Development
C. Use of E-Business Software and Services
Enterprise Resource Planning (ERP) and E-Logistics
Customer Relationship Management (CRM)
Application Service Providers (ASPs)
D. Participation in Online Exchanges
Leading European Exchanges
VII B2C E-Commerce
A. Market Growth Factors
B. Revenue Forecasts
Comparative Estimates
C. 2001 Holiday Shopping
D. Online Buyers
Buyer Demographics
E. Category Review
Travel
Other Retailers
VIII M- and T-Commerce
Index of Charts
AbstractIn its Europe E-Commerce: B2B & B2C Report, eMarketer finds that despite the difficult economic situation in Europe throughout most of 2001 and the beginning of 2002, e-commerce has managed to advance. Produced as a companion report to the Europe Online Report, the Europe E-Commerce report covers the 12 countries that eMarketer considers to be "core" to the region's online markets. The report provides a comprehensive review of data and analysis from leading research firms and government organizations regarding revenue forecasts for B2B and B2C e-commerce. It also reviews the "who, what, where and how" of online retail sales and offers in-depth coverage of IT, telecommunications, PC, PDA and e-business technology spending trends.
The report answers the following questions, and many more:
What is the demographic profile of online shoppers in Europe and how will it evolve?
What are the prospects for mobile commerce in the region?
How will Europe's efforts to unify its economy (European Union) affect e-commerce in the region?
What are the prospects for online marketplaces and exchanges in Europe?
The report is a valuable reference for marketing executives, consultancies and ad agencies working with European companies as well as any business targeting or planning to target European companies and consumers online.
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