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Marketlooks: The U.S. Market for Nutraceutical Foods and Beverages

Published by: MarketLooks - Packaged Facts

Published: Sep. 10, 2002 - 28 Pages

Limited Time Only! All 2000-2002 MarketLooks Now $399 - Regularly $499-$599.

Table of Contents


  1. Overview
  2. Market Definition
  3. Market Size and Growth
  4. Market Composition
  5. Market Forecast
  6. Factors in Future Growth
  7. The Consumer
  8. Abbot Laboratories/Ross Products
  9. Bristol- Myers Squibb Company/Mead Johnson Nutritionals
  10. Johnson & Johnson
  11. Kellogg Co.
  12. PepsiCo, Inc./Quaker Foods North America


    Abstract

    MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

    Title: The U.S. Market for Nutraceutical Foods and Beverages
    Published: August 2002


    Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

    MarketLooks covering Packaged Facts studies are the perfect answer for:
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    The following is the abstract from the full report:

    This Packaged Facts report analyzes the market for nutraceuticals -- packaged foods that promise some medical benefit. Currently worth $17 billion at retail, and expected to reach $21 billion by 2006, this market encompasses such products as infant formula, protein drinks, cholesterol-lowering margarines, heart-healthy breakfast cereals and breads, and so on. Driving sales are a mounting awareness of health and fitness issues, as well as the desire to both self-prevent and treat diseases or conditions. However, the nutraceuticals business is relatively young, and in certain respects may be difficult for some marketers to navigate. The U.S. Market for Nutraceutical Foods and Beverages provides the quantitative and qualitative information that decision-makers need to profit from this beneficial foods trend. Historical and projected sales are presented, and societal and product trends investigated. Simmons demographic data are interpreted, and IRI brand shares are listed. The competitive strategies of Abbot, Bristol-Meyers Squibb, Campbell Soup, Kellogg, Hain Celestial Group, Quaker, and others, are also discussed.



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