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Published by: Mintel International Group Ltd.
Published: Aug. 1, 2002 - 71 Pages
Table of Contents
Introduction & Abbreviations
Introduction
Other Relevant Reports
Definition
Abbreviations
Executive Summary
What Is A Nightclub?
Majority Of Nightclubs Privately Owned
Advertising And Promotions Stay Local
One Third Of Adults Visited Nightclubs At Least Once In The Past Year
Opportunities For Franchises And Suburban Locations
Market Background
Demographics
Overview
Chart 1 Growth In 20-34 Year Olds, Total, Women And Hispanics, 2000-2010
Numbers Of Young People
Figure 1 American Population Projections, By Age, 2000-2010
College Students
Figure 2 College Students Aged 18 To 24 Years, Fall 2001
Women
Figure 3 American Women Population Projections, By Age, 2000-2010
Hispanic/Latino
Figure 4 American Hispanic Population Projections, By Age, 2000-2010
Gay Clubs Attract General Population
Geographic Location
Overseas Visitors
Figure 5 Top U.S. Destinations For International Tourists, 2001
The Link With Drink
Legal Framework
Licensing
Anatomy Of A Nightclub
Market Size & Trends
Market Value
Figure 6 Value Of The Nightclub Market, 2002
Number Of Nightclubs
Potential Audience
Figure 7 Nightclub Audience Estimates, By Key Demographic, 2002
Market Segmentation
Capacity Of Club
Demographic Focus
Catering To Women
Accommodating Growing Latino Culture
Gay Clubs Attract Straight Crowds
Supply Structure
Top Five Tourist Cities: Profile And Top Nightclubs
New York City
Los Angeles
Miami
Orlando
San Francisco
The Super 7
Figure 8 The 'Super 7' Nightclubs, Summary Data, 2002
Banana Joe's
Boogie Nights
Café Iguana
Howl At The Moon
Jillian's
Kahunaville
Polly Esther's
Notable Regional Clubs
Mickey's Hangover
Key Club
The Swamp
Advertising & Promotion
Introduction
Advertising To Nightclub Patrons
Internet And Other Incentives
The Consumer
Introduction
The Nightclub Visitor
The Bar, Nightclub And Dancer Profile
Figure 9 Profile Of Respondents Going To Bars, Nightclubs, Dancing In Previous 12 Months, October 2000-September 2001
Penetration Of Nightclub Visiting
Figure 10 Do You Visit Nightclubs, By Gender, May 2002
Figure 11 Do You Visit Nightclubs, By Age And Marital Status, May 2002
Figure 12 Do You Visit Nightclubs, By Household Income And Race/Ethnicity, May 2002
Frequency Of Nightclub Visits
Figure 13 Frequency Of Nightclub Visits, By Gender, May 2002
Figure 14 Frequency Of Nightclub Visits, By Age, May 2002
Figure 15 Frequency Of Nightclub Visits, By Household Income, May 2002
Motivation For Nightclub Visits
Figure 16 Attend A Nightclub Because..., By Gender, May 2002
Figure 17 Attend A Nightclub Because..., By Age, May 2002
Figure 18 Attend A Nightclub Because..., By Household Income, May 2002
Figure 19 Attend A Nightclub Because..., By Marital Status, May 2002
Figure 20 Attend A Nightclub Because..., By Metropolitan Status, May 2002
Spending At Nightclubs
Figure 21 Spend Per Nightclub Visit, By Gender, May 2002
Figure 22 Spend Per Nightclub Visit, By Age, May 2002
Figure 23 Spend Per Nightclub Visit, By Household Income, May 2002
Figure 24 Spend Per Nightclub Visit, By Region, May 2002
Figure 25 Spend Per Nightclub Visit, By Metropolitan Status, May 2002
Figure 26 Spend Per Nightclub Visit, By Frequency Of Visits, May 2002
Types Of Beverages Consumed At Nightclubs
Figure 27 Type Of Drink Ordered In Nightclubs, By Gender, May 2002
Figure 28 Type Of Drink Ordered In Nightclubs, By Age, May 2002
Figure 29 Type Of Drink Ordered In Nightclubs, By Household Income, May 2002
Figure 30 Type Of Drink Ordered In Nightclubs, By Level Of Educational Attainment, May 2002
Figure 31 Type Of Drink Ordered In Nightclubs, By Region, May 2002
Figure 32 Type Of Drink Ordered In Nightclubs, By Metropolitan Status, May 2002
Figure 33 Type Of Drink Ordered In Nightclubs, By Frequency Of Visits, May 2002
Motivation For Attendance Influences Drink Choices And Expenditure
Figure 34 Expenditure At Nightclubs By Respondents With Different Motives For Attendance, May 2002
Figure 35 Drinks Consumed At Nightclubs By Respondents With Different Motives For Attendance, May 2002
Conclusions
Future Trends
Consumers Looking For A Change
Opportunities For Corporate Nightclub Chains
Nightclubs Seek Alternate Revenues
A Future In The Suburbs
Line Between Restaurants And Nightclubs Blurs
Internet Becomes More Prominent
Appendix: Trade Associations
Appendix: Research Methodology
Consumer Research
Sampling & Weighting
Presentation & Definition
Further Analysis
Trade Research
Informal Trade Research
Formal Trade Research
Desk & Internet Research
Sources
Definitions
Forecasts
Appendix: What Is Mintel?
Mintel Publications
Mintel Services
Product Retrieval
Retail Audits
Tailored Research
Global New Products Database
Research Support/Consultancy/Mic
The Mintel Information Centre (Mic)
Pr Research
AbstractThe line between bars, taverns, and nightclubs is blurring in the U.S. According to the National Restaurant Association, the combined market recognizes annual sales of $28 billion, a figure that exceeds the combined market size for video game consoles business and box office receipts for the motion picture industry. However, nightclub revenue is stagnating due to changing demographics, lack of club innovation, and an increased interest in other avenues of social interaction such as health clubs or singles organizations designed for the time-pressed individual.
The U.S. market is ripe for consolidation, and could gain much needed efficiency in branding and operations from the likes of hospitality giants such as Marriott, Hilton, Cendant, and Starwood Hotels and Resorts.
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