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Owner Sites

Published by: Jupiter Research Corporation

Published: Aug. 22, 2002 - 5 Pages


Table of Contents


  • What features do manufacturers’ owner sites offer today?
  • Are consumers using owner-site services?
  • What can OEMs do to drive adoption of owner-site services?

Abstract

In a Jupiter Executive Survey, 67 percent of respondents said continuing to build out capabilities of owner sites is a high priority, though 86 percent of online automotive consumers have never used such services.

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