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Jupiter Consumer Survey Report, Retail 2002 Redefining the Online Retail ConsumerPublished by: Jupiter Research Corporation Published: Jul. 26, 2002 - 26 Pages Table of ContentsExecutive Summary Landscape: Active Multichannel Shoppers Drive Revenue, but Not Necessarily Profit Outlook: Purchasing Power of Active Multichannel Shoppers Will Decline Universal Action Plan: Diligent Segmentation and Customer Analysis Should Determine Resource
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Report Methodology Table of Figures 2 Segmentation of the Online Population by Shopping Channel Behavior 3 Characteristics of Active Multichannel Shoppers 4 Frequency of Online Purchase: Actives Versus Multichannel Shoppers 5 Share of Web-Impacted Purchase Volume by Segment, 2002 6 Inhibitors to Online Apparel Purchase: Actives Versus Multichannel Shoppers 7 Usage of Online Presentation and Help Tools: Actives Versus Multichannel Shoppers 8 Number of Online Stores from Which Shoppers Purchased: Actives Versus Multichannel Shoppers 9 Total Web-Impacted Spending, 2002-2006 10 Share of Total Web-Impacted Spending by Segment, 2002-2006 12 Customer Segmentation Strategies 14 Weight of Consumption and Volume Metrics AbstractTraditionally, analysis of shopping behavior online has focused on the behavioral dynamics of browsers (those who research but do not purchase online) and buyers (those who purchase online). Drawing upon data from the annual Jupiter Consumer Survey, conducted in March 2002, this report examines the segment of the online shopping population that purchases across channels of the same retailer. It challenges the assumption that these active multichannel shoppers are inherently more valuable to retailers than other online buyers.Get Full Details About This Report >> |
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