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Loyalty Programs Alone Won’t Provide Panacea for Smart Cards

Published by: Jupiter Research Corporation

Published: Jul. 23, 2002 - 4 Pages


Table of Contents


  • How appealing are loyalty programs to online consumers?
  • Will loyalty program applications kick-start domestic
    adoption of smart cards?
  • Which vendors are best positioned to move smart card
    loyalty programs forward?

Abstract

As part of its smart Visa Rewards platform, Visa announced an agreement in April 2002 with Welcome-RealTime and Catuity to collaboratively develop interoperable solutions for smart card-based reward services.

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