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Published by: Global Advertising Strategies, Inc.
Published: Aug. 5, 2002 - 24 Pages
Table of Contents
INTRODUCTION
METHOD
RESULTS
US POLISH MARKET
Summary of findings
Number of credit cards possessed by Subjects
Market penetration of major credit cards
The most popular ways of applying for a credit card
Percentage of subjects who have received credit card offers via various
means of information delivery
Comparative efficiency of means of information delivery on credit cards
Importance of in-language credit card offers
Sufficiency of information about credit cards on the market
Satisfaction with credit cards
Features that motivate Subjects in their choice of a credit card
US RUSSIAN MARKET
Summary of findings
Number of credit cards possessed by Subjects
Market penetration of major credit cards
The most popular ways of applying for a credit card
Percentage of subjects who have received credit card offers via various
means of information delivery
Comparative efficiency of means of information delivery on credit cards
Importance of in-language credit card offers
Sufficiency of information about credit cards on the market
Satisfaction with credit cards
Features that motivate Subjects in their choice of a credit card
US ROMANIAN MARKET
Summary of findings
Number of credit cards possessed by Subjects
Market penetration of major credit cards
The most popular ways of applying for a credit card
Percentage of subjects who have received credit card offers via various means of information delivery
Comparative efficiency of means of information delivery on credit cards
Importance of in-language credit card offers
Sufficiency of information about credit cards on the market
Satisfaction with credit cards
Features that motivate Subjects in their choice of a credit card
Appendix 1. Sample questionnaire
AbstractThe study reveals the demand on credit card services, determines preferred ways of applying for a credit card inherent to each community, assesses availability of information about credit cards on the market, identifies the most attractive credit card features for each community, and indicates the most efficient means of information delivery pertinent to each community. The collected data also suggests certain shortcomings of credit card providers (CCPs) in marketing to the ethnic communities, which often means that these lucrative markets are overlooked. The survey is aimed at aiding marketers in market research and in choosing the right strategy for targeted ethnic campaigns.
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