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E-mail Campaign Analysis and Optimization

Published by: Jupiter Research Corporation

Published: Jun. 21, 2002 - 4 Pages


Table of Contents


  • What types of consumer behavior should e-mail
    marketers track?
  • How can companies communicate with consumers who
    exhibit these behaviors?

Abstract

Advanced e-mail marketers look beyond demographics when creating segments for their test cells. By analyzing recipients’ behavior, marketers are able to deliver the most relevant messages to their consumer base.

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