|
|
Young FamiliesPublished by: Datamonitor Published: Jun. 15, 2002 - 71 Pages Table of ContentsEXECUTIVE SUMMARY Introduction Market context The future decoded Action points Conclusions INTRODUCTION What is this report about? Who is the target reader? Definition of a Young Family How to use this report MARKET CONTEXT Introduction Key findings Segment size Consumer segments Consumer interviews Low income segment Medium income segment High Income segment Implied expenditure Baby food data Conclusions THE FUTURE DECODED Introduction Key findings Demographic projections Changing drivers Data forecasts eCommerce future Conclusions ACTION POINTS Introduction Key findings Seize the opportunity to secure brand loyalty Meet the specific demands of the target group Retail services are important to young families Recognize the potential for driving Internet shopping Conclusions APPENDIX Research methodology SPP writing team How to contact experts in your industry © Datamonitor 2002. All Rights Reserved. AbstractThe young family group, defined as those with only a single child under the age of two, is one of the most important transitional groups of consumers and has significantly different needs to parents in general. There has been a great deal of research into marketing to children and the needs of parents but very little is known about how consumers react to the transition to parenthood. With only a little experience, consumers must deal with entirely new demands and significantly altered means. This report will identify the specific new demands with respect to various food, drinks and personal care markets. Through actionable insights, this report demonstrates the opportunities available for manufacturers and retailers to adjust their offerings to better target these consumers, and to retain their loyalty in the future. Key benefits:- * Understand how purchasing habits change in the first two years of parenthood, and the key product categories that are affected. * Assess what features of products and retail services young families value most highly. * Forecast the future direction of the young family market, in terms of demographic change or increasing use of eCommerce for example. * Learn from prescriptive action points on how to best take advantage of these opportunitiesGet Full Details About This Report >> |
|
|||
|
About MarketResearch.com
|
||||