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Reaching Psychiatrists Online: Aligning Strategy and BehaviorPublished by: Datamonitor Published: Apr. 29, 2002 - 42 Pages Table of ContentsDATAMONITOR HEALTHCARE ACTION POINTS Outline of the brief Three key things you need to know about reaching psychiatrists through online strategies An information portal and product websites should be strategically integrated to maximize physician participation Compliance and disease management tools offer the benefits of increasing brand loyalty among physicians and compliance among patients; targeting patients with awareness campaigns will encourage physician participation Pharmaceutical companies should focus on cost-effective marketing mechanisms to drive physician traffic to their websites. Word of mouth marketing is particularly well suited to this purpose REACHING PSYCHIATRISTS ONLINE Introduction Methodology Characteristics of psychiatrists and their online behavior Internet-based activity of psychiatrists Market potential of compliance and disease management tools Factors influencing participation in disease management programs Current trends in websites targeting psychiatrists Features of websites targeting psychiatrists Features with unrealized potential Resolving the divide between what psychiatrists want and what is currently provided THE FUTURE DECODED Outlook for psychiatrist-facing websites A strategy to integrate information portals and product websites Driving psychiatrists onto product websites Conclusion APPENDIX Additional Data Datamonitor’s eHealthInsight Business Unit Table of figures Research methodology SPP writing team How to contact experts in your industry © Datamonitor 2002. All Rights Reserved. AbstractThis brief examines the online behavior and preferences of psychiatrists in order to determine the best strategy to reach this group online. The brief analyzes the current status of the market and recommends strategies to capitalize on the Internet's capabilities as a means of building corporate brand loyalty, presenting product information and promoting patient compliance. How can you benefit from this report? * identify the requirements a website that will attract psychiatrists based on their online behavior and preferences * gain insight into the status of the present market through an evaluation of existing psychiatrist-facing websites * create more effective online marketing strategies that integrate information portals and product sites to reach psychiatristsGet Full Details About This Report >> |
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