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2003 Broadcast/Pro Video Brand Awareness and Ratings

Published by: SCRI International, Inc.

Published: May. 1, 2003


Table of Contents


See abstract for contents.

Abstract


Data for the reports was derived from extensive surveys of broadcast and professional video facilities, worldwide. The report contains data and analysis covering the following sections:

Brand Awareness & Familiarity

Brands Ranked by Overall Awareness
Brand Name Recognition
Purchase Rate of Brands - Will continue
Purchase Rate of Brands - Will not continue
Not yet purhcased but plan to do so
Profiles of each of the 32 brands

Brand Performance Ratings

Overall Composite Average
Brands Ranked by "Product Quality / Reliability
Brands Ranked by "Value for Money"
Brands Ranked by "Service Quality

Summary Table

Brand List:

Accom
Adobe Systems
Alias Wavefront
Anystream
Apple
Avid
Boxx Technologies
Chyron
Ciprico
Discreet
e-STUDIOLive
Final Cut Pro
Fortel
Grass Valley Group
JVC
Leitch
Matrox
Media 100
Panasonic
Parkervision
Pinnacle
Pro Bel
Quantel
REALVIZ
Ross
SGI
Snell & Wilcox
Sony
Tektronix
Telestream
Thomson
Virage
Brand Profiles - Custom Tabulations:
Special custom tabulations are available for each brand showing results broken out by vertical enduser market segment and geographic region.

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