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The B2C Landscape for SuppliersPublished by: Retail Forward, Inc. Published: Dec. 1, 2001 - 17 Pages Table of ContentsStrategic Perspective The Consumer Perspective The Landscape Brand Building and Brand Management Activities Driving Traffic to Drive Sales Support B2C: Getting in Early Collaborate: Sleeping with the Enemy DIY Direct: Selling Direct to Consumers Key Charts and Tables Abstract"Now that the Internet hysteria has died down, a more strategic, rationalized approach to using the Internet needs to emerge. Going forward, what does the B2C landscape look like for suppliers?The B2C strategies available to suppliers can be characterized by the degree to which they require interaction or coordination with other (online) companies and the degree to which the supplier is involved in sales to consumers. Using these criteria, there are five general B2C strategies available to a supplier: brand building and brand management, driving traffic to retailers, supporting e-retailers, collaborating with e-retailers, and selling directly to consumers. What are the issues to consider related to each of these strategies? What suppliers are pursuing what part of the landscape? And how to these strategies square with consumer expectations of suppliers’ Web sites?"
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