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Apparel Retailing in EuropePublished by: Retail Forward, Inc. Published: Dec. 1, 2001 - 50 Pages Table of ContentsStrategic Perspective Systemic Changes in Store Retail Fundamentals Tougher Times Less Attractive Shoppers Tighter Margins Space Chase Future Directions Pan-European Expansion Drivers Barriers to Expansion: Ability Barriers to Expansion: Exportability European-Inclined Specialists Online Europeanization European-Inclined Designers European-Inclined Americans Globally-Inclined Europeans New Lifestyle Concepts Getting More Out of the Store Faster Fashion Looking for Relief Better Value More Competitive Hypermarkets Limited Department Store Expansion Improving Department Store Offer Data Appendix Charts Abstract"The nearly €300 billion European apparel market is entering a transition period. Apparel retailers will face a more difficult operating environment over the next few years. Few countries will experience levels of economic growth enjoyed in recent years, while competitive inroads will add to both market share and margin pressures.On the horizon are pan-European expansion by retailers with limited home market growth potential, focus on European flagship cities, use of catalog and online sites for secondary market coverage, and, for a smaller number of players, expansion into Central and Eastern Europe and globally. As competition intensifies, European apparel retailers will adopt stronger lifestyle positions, offer fashions faster, and broaden the offer to capture more share of wallet. The role of value players in fashion will expand with the improvement of offers, while department stores will be constrained and generic players will be in crisis mode.
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