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Die-Cast Report, 2002: The Market, The Competitors, The Trends

Published by: Unity Marketing Inc.

Published: May. 1, 2002 - 138 Pages

Special discount! Regularly $1750, now just $750.

Table of Contents


1 Rationale for the Study

Study Methodology

2 Total Vehicle Toy Industry: Vehicles & Accessories

Vehicle Toy Sales, 2000-1998

Vehicle Toy Sales, by Distribution Channel, 2000-1998

Total Die-Cast Industry — 2000 -1998

Total Die-Cast Industry — Play vs. Collectible, 2000-1998

Total Die-Cast Industry Growth Projections, 1998-2005

3 About Population Trends & Impact on the Toy Market

Household Projections in Millions

About Die-Cast Consumers — Die-Cast Purchase Incidence

Demographic Profile of Households that Bought Die-Cast Cars or Models

  • Demographic Profile of Purchasers that Bought Die-Cast Cars or Models
  • Buying a Die-Cast Car or Model as a Gift is #1 Reason for Die-Cast Purchase

Most Die-Cast or Models Purchased as a Gift Are Intended for Play
  • Amount Spent on Last Die-Cast Car or Model Bought
  • Spending on Last Gift Die-Cast Car or Model Bought — Distribution of Spending
  • Spending on Last Collectible Die-Cast Car or Model Bought — Distribution of Spending

Spending on Last Play Die-Cast Bought — Distribution of Spending

Number of Die-Cast Cars or Models Bought

Number of Gift Die-Cast Cars Bought

Number of Collectible Die-Cast Bought

Number of Play Die-Cast Bought

Where Play and Collectible Die-Cast Cars and Models Are Purchased

Trends in Gift Die-Cast Purchasing to Stay Strong

Trends in Collectible Die-Cast Purchases Poised to Increase

Trends in Play Die-Cast Purchases to Hold Steady

Die-Cast Cars and Models Purchase Summary

4 About the Retail Market for Die-Cast—Dynamics of the Retail Channel

Potential Retail Outlets by Store Type, 1998-2002

Geographic Distribution of Toy Stores — Top Ten States

Number of Toy Stores by State, Top 25 States

Types of Stores that Sell Die-Cast

Types of Toys Sold in Stores That Sell Die-Cast

Types of Vehicles Sold

Top Brands of Vehicles Sold

Total Retail Store Sales

Percentage of Retail Sales from Toys

Percentage Change in Sales, 2000 vs. 1999

Quarterly Sales Breakdown

Percentage of Toy Sales for Collecting vs. Play

Percentage of Retail Sales by Toy Category

Toy Retail Sales Trends, 2001 vs. 2000

Status of Toy Inventory

Years in Retail Business

Number of Store Locations

Total Square Footage of Primary Store

Number of Store Employees

Total Operating Hours per Week

Number of Days per Week Store is Open

Where Stores Are Located

Typical Store Customers, Male vs. Female

Typical Store Customers, Adult vs. Child

Retailers’ Budget Invested in Advertising & Promotion

Percentage Change in Retailers’ Advertising & Promotion Spending, 2000 vs. 1999

Trends in Advertising Spending, 2001 vs. 2000

How Retailers Market Their Stores in Past 12 Months

Retailers’ Use of World Wide Web to Support Business

Retailers’ Reasons for Internet/WWW Use, 2001

Retailers’ Use of E-Commerce

Expectations of Ordering Products Online

Trade Show Attendance, 2000 vs. 2001 YTD

Total Buying at Trade Shows

Expectations of Trade Show Attendance Next Year

Leading Toy Retailers

eBay.

GoCollect.com

K-B Toys

The Right Start, Inc.

Shop at Home, Inc.

Toys “R” Us, Inc.

5 Leading Die-Cast Manufacturers

Action Performance

Baseline Sports

Bburago

Claytown Collection

Code 3 Collectibles

Danbury Mint

Diamond Comic Distributors

Fairfield Mint

Fleer Collectibles

Franklin Mint

Funline Merchandise Company

Hasbro

Jakks Pacific

K-LINE Electric Trains

Jade Express

Maisto

Majorette

  • Mattel
  • Motor City Classics
  • New-Ray Toys
  • Playing Mantis
  • Racing Champions
  • Replica Trucks
  • Revell/Monogram
  • Rocket USA
  • Sailing U.S. International Corporation
  • SpecCast

Spinner Toys & Gifts

Tootsietoy

Toy Wonders

Vitesse Group

Winross

Zindart

6 Trends Impacting the Die-Cast Market of the Future

Trend #1—Youth Demographic Trends Point to Strong Growth after 2010

Trend #2—Collectibles are Toys for Adults

Trend #3—Baby Boomers Will Be the Most Affluent and Indulgent Grandparent Generation

Trend #4—Demand for Back-to-Basic Toys Will Grow

Trend #5—Coming Retail Crisis Caused by Overbuilding

Trend #6—Brands Will Become More Significant

Trend #7—Differing Sales Distribution for the Collectible and Play Markets


Abstract

New research on die-cast market, including toy and play die-cast, collectible die-cast, and die-cast gifts. Latest consumer and retailer survey results.

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