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Exhibitions & Conferences: Market Report 2002

Published by: Key Note Publications Ltd

Published: Apr. 1, 2002 - 96 Pages


Table of Contents


  • Executive Summary
  • Market Definition
  • Market Size
  • Industry Background
  • Competitor Analysis
  • Strengths, Weaknesses, Opportunities, Threats
  • Buying Behaviour
  • Current Issues
  • The Global Market
  • Forecasts
  • Company Profiles
  • Further Sources

Abstract

This report looks at the changes and developments that have happened in the marketplace since Key Note published its previous Exhibitions & Conferences Market Report in 1998.

Marketing expenditure on exhibitions and conferences is consistently higher than the spend on trade press, and is also higher than the combined expenditure on outdoor, cinema and radio advertising. As the prime means by which suppliers can have face-to-face contact with their buyers, exhibitions are second to none, and in today’s modern world of electronic and wireless remote communications, only face-to-face meetings allow valuable networking and social interaction.

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