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Published by: Mintel International Group Ltd.
Published: Apr. 23, 2002 - 92 Pages
Table of Contents
Introduction & Abbreviations
Other Relevant Reports
Definition
Abbreviations
Executive Summary
Changes In Job Tenure
The Economy And Internet Recruiting
Exponential Growth
Online Recruiting Can Save Time
Online Recruiting More Value For Money
Recruiting Companies Compete For Brand Awareness
Niche Sites Respond To Information Overload
Top Players
Acquisitions & Alliances Commonplace In Online Recruiting Industry
Job Hiring And Job Hunting Shift From Local To Global With Internet
Confidentiality Concerns
The Consumer
The Future
Market Drivers
A More Cost Effective Recruiting Tool
Corporate Budgets
Labor Force Trends
Employment Rates
Rise Of Alternative Work Arrangements
Changes In Employment Tenure
Highest Growth Careers
The Spread Of Technology
Pc Market Penetration
Figure 1 Total U.S. Pc Sales, At Current And Constant Prices, 1996-2001
Advancing Hardware, Software And Related Technology
Internet Access & Broadband Connections
Figure 2 Forecast Of Residential Internet Connections, 2000-2005
Figure 3 U.S. Internet Households With Broadband Connections, 1997-2005
Convenience And Efficiency
Generations
Figure 4 American Generations, 2000
Privacy And Security
Market Size & Trends
Figure 5 Online Recruitment Advertising/Membership Revenue For The U.S. Recruitment Market, At Current And Constant Prices, 1997-2001
Job Seekers
Figure 6 Total Online Resumes, At Current And Constant Numbers For The U.S. Recruitment Market, 1998-2002
Market Segmentation
Figure 7 Total Spending On Internet Recruitment Advertising, Segmented By Categories, 1999-2001
Figure 8 Total Newspaper Employment Classified Advertising Expenditures, At Current And Constant Prices, 1997-2001
Graph 1 Newspaper Advertising Expenditure Vs. Online Employment Revenue, Percentage Change, 1998-2001
The Supply Structure
Business Models
Recruitment Company Competition And Trends
Efforts Towards Streamlining
Niche Sites Increase In Popularity
Companies And Brands
Figure 9 Annual U.S. Online Recruitment Advertising Revenue, 2000-2001
Graph 2 U.S. Online Recruitment Advertising Revenue, Annual Percentage Change, 2000-2001
Monster.Com
Hotjobs/Yahoo! Careers
Nationjob.Com
Dice
Careerbuilder
Other Online Recruiting Sites
Advertising & Promotion
Introduction
Internet Advertising Trends
Online Recruitment Advertising
Advertising & Promotional Activities Among Online Recruiters
Monster.Com
Hot Jobs
Careerbuilder
Dice
Other Online Recruiting Sites
The Consumer
Introduction
Visiting Online Recruitment Sites
Searching For Information On Online Recruitment Sites
Figure 10 Information Searches On Online Recruitment Sites, March 2002
Figure 11 Information Searches On Online Recruitment Sites, By Gender, March 2002
Figure 12 Information Searches On Online Recruitment Sites, By Age, March 2002
Figure 13 Information Searches On Online Recruitment Sites, By Education, March 2002
Figure 14 Information Searches On Online Recruitment Sites, By Metropolitan/Non-Metropolitan Status, March 2002
Figure 15 Information Searches On Online Recruitment Sites, By Employment Status, March 2002
Figure 16 Information Searches On Online Recruitment Sites, By Employment Type, March 2002
How The Sites Are Used
Figure 17 Various Uses Of Online Recruitment Sites, March 2002
Applying Online
Figure 18 Used An Online Recruitment Site, March 2002
Figure 19 Conversion Rate Of Information Search/Applying Online, March 2002
Figure 20 Applying Online, By Metropolitan/Non-Metropolitan Status, March 2002
Figure 21 Applying Online, By Employment Type, March 2002
Success With Online Recruitment
Figure 22 Level Of Success With Online Recruitment, March 2002
Which Sites?
Figure 23 Online Recruitment Sites Used, March 2002
Figure 24 Number Of Sites Searched, March 2002
Which Jobs?
Job Category
Figure 25 Job Types Searched, March 2002
Figure 26 Job Types Searched, By Gender, March 2002
Job Location
Figure 27 Geographic Location Of Jobs Searched, March 2002
Preferences In Job Hunting
Figure 28 Preferences In Job Hunting, March 2002
Figure 29 Preferences In Job Hunting, By Gender, March 2002
Conclusion
Future & Forecast
Future Trends
Home Computers And Internet Access Quality & Speed
New Technologies Yield Growth Opportunities
Online Recruiting May Promote Increased Market Instability
Concerns Over The Human Aspects Of Recruiting
More Than Just A Job Board
Corporations Jump In The Mix
The Digital Generations Come Of Age
The Growing Pursuit Of Passive Job Seekers
Unusual Partnerships Become Increasingly Common On The Net
Internet Changes Resume Format
Market Forecast
Figure 30 Total U.S. Online Recruitment Advertising/Membership Revenue, At Current And Constant Prices, 2001-2006
Graph 3 Total U.S. Online Recruitment Advertising/Membership Revenue, Annual Changes, 1998-2006
Conclusion
Appendix: Trade Associations
Appendix: Research Methodology
Consumer Research
Sampling & Weighting
Presentation & Definition
Further Analysis
Trade Research
Informal Trade Research
Formal Trade Research
Desk & Internet Research
Sources
Definitions
Forecasts
AbstractChanging technology, and the Internet in particular, has had a dramatic impact on the employment services market as the Internet has revolutionized the process of matching prospective candidates with job openings. While job-search sites have been in existence on the Internet since the mid 1980s (largely as Bulletin Board Systems and Usenet newsgroups), it was not until the mid 1990s that mass adoption of the online recruiting market began to occur. This gave the mature recruiting industry a much-needed shot of adrenaline.
Mintel's research reveals that 42% of respondents with Internet access look for job information via online recruitment sites, and this is projected to increase substantially, with the format gaining acceptance more universally.
The number of companies that utilize the Internet for online recruiting is also on the rise. As reported in a 2001 article in USA Today, from 1998 to 2001, the number of Fortune 500 companies that had job recruitment websites increased from 29% to 88%.
The Internet has made the job posting and job hunting process in many ways more convenient and efficient, enabling companies and individuals to expand geographical reach and to have access to dramatically improved communication tools. The e-recruiting industry, from a business perspective, is favorably situated in that it does not involve inventories, shipping or returns. Online recruitment sites also continue to compete to raise capital, generate brand awareness and to attract and keep customers. Companies must also spend to keep up with the rapid changes that happen in the field of technology.
With the economy beginning to stabilize, unemployment rates at a high, and companies looking for cost-effective measures, the online recruitment market is positioned to increase rapidly over the next five years. Although the total recruitment market may experience only modest growth, the proportion of job searching/placement conducted online will continue to make up a larger part of the total industry in the coming years.
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