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Destination Sites

Published by: Jupiter Research Corporation

Published: Apr. 19, 2002 - 5 Pages


Table of Contents


  • How can packaged goods companies increase the return
    on destination Web site investments?
  • How should return on destination Web site investments
    be calculated?
  • What business objectives should a destination Web
    site satisfy?

Abstract

Because it facilitates direct relationships with consumers, the Internet introduces a paradigm shift in the traditional business environment of consumer packaged goods companies (CPGs). The tendency to account for the success of their destination site investments through correlation with sales volume alone suggests that CPGs fail to account for the unique opportunities made possible by the Internet to foster efficiencies of cost, time, and precision across multiple business units.

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