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Published by: Mintel International Group Ltd.
Published: Mar. 19, 2002 - 99 Pages
Table of Contents
Introduction And Abbreviations
Definitions
Figure 1: Explanation And Examples Of Health Claims
Functional Ingredients
Abbreviations
Executive Summary
Making Health Claims
Cost Of Market Entry
Age And Ailments Are Key Drivers
Market Size Sizeable
Market Segments
Advertising And Promotion
Consumer Health Concerns
Consumer Purchasing
Market Background
Food Safety Act
Trade Descriptions Act
Food Labelling Regulations
Novel Food Regulations
Blurring Of Foods And Medicines
Self-Regulation And EU Regulations
Regulating Advertising Claims
Endorsement Logos
Consumer Education
Overseas Experience
Market Drivers
Demographics
Figure 2: Trends And Projections In UK Adult Population, By Age Group, 1996-2005
Figure 3: UK Population, By Socio-Economic Group, 1996-2005
Incidence Of Diseases
Figure 4: Treated Coronary Heart Disease, By NHS Regional Office Area And Gender, 1994-98
Development Of Science And Nutrition
Trends Towards Self-Diagnosis And Self-Medication
Figure 5: Consumer Attitudes Towards Healthcare And Healthy Diet, 1995 And 2001
Personal Disposable Income
Figure 6: PDI And Consumer Expenditure, At 1995 Prices, 1995-2005
Market Size And Trends
Issues Of Definition
Examples Of Products Included
Figure 7: Examples Of Functional Food And Drink Products, By Food Category, 1999-2001
Functional Food And Drink Sales
Figure 8: UK Retail Sales Of Functional Foods, 1999-2001
Figure 9: UK Retail Sales Of Functional Foods, By Sector, 1999-2001
Functional Products Relative To Wider Categories
Figure 10: UK Retail Sales Of Food And Drink Categories That Contain Functional Food And Drink
Products, 1999-2001
Functional Growing At A Faster Rate
Figure 11: Growth Rates Of Overall Food And Drink Categories Compared To Growth Rates Of
Functional Food And Drink Products, 1999-2001
Figure 12: Growth Rates Of Selected Food And Drink Categories Compared To Comparative Growth Rates Of Functional Food And Drink Products, 1999-2001
Market Segmentation
Beverages
Bread
Breakfast Cereals
Cereal Bars
Eggs
Juices And Juice Drinks
Milk And Soft Cheeses
Mineral Water
Pasta, Pasta Sauces
Probiotic Drinks
Soya Milk
Spreads
Stimulation/Energy Drinks
Yogurts
Emerging Categories
Baby Foods
Women's Products
Meal Replacements
The Supply Structure
Allied Bakeries
Bertram's
Danone SA
Dean Foods Ltd
Familia
Food Brands Group
Glaxo Smithkline
Jordan's
Kellogg
Little Town Dairy
Milupa
Mcneil Consumer Products
Müller
Nestlé
Pete & Johnny
Quaker Oats Ltd
Red Bull Co Ltd
Skane Dairy Uk Ltd
So Good International
Tropicana
Twinings
Unilever Bestfoods (Uk) Ltd
Vitaquell
William Jackson Bakery
Yakult Uk Ltd
Own-Label
Co-Op
Marks & Spencer
Others
Novartis Consumer Health
Advertising Adn Promotion
Above-The-Line Expenditure High
Figure 13: Main Monitored Advertising Expenditure On Functional Foods And Drinks, 1999-2001
Figure 14: Indexed Main Monitored Media Advertising Expenditure On Functional Foods And Drinks And Advertising To Sales Ratio, 1999-2001
Figure 15: Main Monitored Media Advertising Expenditure On Functional Foods And Drinks, By Top Ten Spenders, 1999-2001
Making Claims In Advertising
Below-The-Line Promotions
Figure 16: Selected Below-The-Line Promotions Run Of Functional Foods, Across Categories, 2000-02
Promoting To Health Professionals
Using The Internet To Educate
New Product Trends
Launches In The UK
International Trends
Figure 17: Selected European Product Launches, By Country, 2001
Distribution
Distribution Led By Grocery Multiples
Figure 18: UK Estimated Retail Sales Of Functional Food And Drinks, By Distribution, 2001
Multiples Set To Maintain Dominance
The Consumer
Health Issues Concerning Consumers
Figure 19: Health Issues Of Concern To Consumers, September 1998 And December 2001
Figure 20: Health Issues Of Concern To Consumers, September 1998 And December 2001
Men And Women Have Different Health Concerns
Figure 21: Ranked Health Concerns, By Gender, 2001
Figure 22: Health Concerns, By Gender, 2001
Female Health Concerns
Figure 23: Health Issues That Most Concern Women, By Demographic Sub-Group, December 2001
Male Health Concerns
Figure 24: Health Issues That Most Concern Men, By Demographic Sub-Group, December 2001
Bone, Heart And Digestive Health
Figure 25: Concern About Health Issues Related To Bone Health And Heart Disease, By Demographic Sub-Group, December 2001
Figure 26: Concern About Health Issues Related To Bone Health And Heart Disease, By Age,
Dec-01
Consumer Health Actions
Figure 27: Consumer Actions Taken To Protect Personal Health, September 1999 And December 2001
Figure 28: Ranked Actions Taken To Protect Personal Health, By Gender, December 2001
Dietary Actions
Figure 29: Dietary Changes Made To Protect Personal Health, By Demographic Sub-Group,
Dec-01
Figure 30: Further Dietary Changes Made To Protect Personal Health, By Demographic Sub-Group, December 2001
Purchase Of Functional Foods
Figure 31: Consumer Purchasing Of Functional Food And Drink Products, December 2001
Figure 32: Functional Foods Bought, By Demographic Sub-Group, December 2001
Consumer Groups
Figure 33: Customer Types, By Demographic Sub-Group, December 2001
The Future
The Cornerstones To Product Success
Health Concerns To Remain Main Driver
Testing The Boundaries Of Health Claims
Implied Benefits Set To Rise
Reposition To Feature Heavily
Extending Strong Brands
Opportunities
Forecast
Figure 34: Forecast Indexed Growth Of Markets Related To Functional Foods, At Constant 2001
Prices, 2001-06
Greater Responsibility For Personal Health Care
Positive Demographic Trends
Figure 35: Predicted Indexed Growth Of The ABC1 Social Grades And Members Of The Third
Age/Retired Lifestage, 2001-06
Other Growth Indicators
Appendix: New Product Briefs
Aldi Stores
Danone
Müller Dairy
Müller Dairy
Danone
Nöm
Lancashire Dairies/Benecol
New Zealand Milk
Appendix: Research Methodology
Index Of Report
AbstractMintel last reviewed the functional foods market in Market Intelligence, March 2000. The intervening period has seen, on the downside, the withdrawal of functional food products and ranges marketed by some big players. However, it has also been a period of significant market growth. Mintel estimates that the market for functional foods and drinks has grown, from its small base, by 159% since 1999 and now has a market value in the order of £667 million. Much of this growth has been due to the repositioning of established brands, bringing them into the functional foods arena, and the launch of some successful new products and product range extensions.
Far from being a separate food category, functional foods and drinks represent a recognisable range of product developments spanning an increasingly wide range of categories. Where functional foods have been introduced, or existing products repositioned, the evidence is for a fast rate of growth, ahead of that for the overall category. Hence, though functional foods and drinks is currently a niche within the total food and drink market, their growth potential is far greater than the total market. In reality, fulfilment of this promise hinges on a number of key issues, not least of which is the speed of developments in EU regulation. As such Mintel's hypothesis for this report is that:
"the market for functional foods and drinks will continue to expand due to the extension of existing functional food brands, the repositioning of existing products, and greater levels of activity by mainstream manufacturers. Growth will be limited, however, dependent on progress in health claims legislation."
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