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Published by: Marketdata Enterprises Inc.
Published: Mar. 1, 2002 - 74 Pages
Table of Contents
Summary of Recent Market Developments, Overview of Market Segments
List of major mkt. developments: Jenny Craig sold to investment group, effects of recession/Sept. 11th,
meal replacements mkt. up 13%, OTC diet pills mkt. up 47%, commercial programs’ uneven growth,
RX diet drugs mkt. moderate growth, diet soft drinks mkt. growth, the consolidation of online diet
services - recent mergers.
$ Size of U.S. weight loss market--value for 8 segments (1999, 2000, 2001, 2002 - diet soft drinks,
artificial sweeteners, health clubs, commercial chains, medical programs, low-cal entrees, meal
replacements, diet books). Comparison of growth rates for mkt. segments.
Advertising trends, fads & fraud diets, profiles of 6 new diet infomercials, discussion of Body Solutions products
and ads, company ad strategies used from Dec. 2001-March 2002.
Dieter Demographics & Trends
Health club membership growth in 2001, historical
Cyberdieting/online counseling: profiles/analysis of mergers of Ediets & Dietsmart, Cyberdiet & Dietwatch
Results of 2000 survey by Calorie Control Council (dieting attempts, methods, trends)
Table: % of people obese in 1998, incr. since 1991, by state.
Commercial Weight Loss Programs - Status Report
Analysis of mkt. segment, estimated/actual sales by top 9 franchise systems in 2001, 2002 forecast,
Profiles/recent performance of … Wt. Watchers (info. from IPO filing: attendance by country, revenues, Internet
activities, revenues to 4th qtr. 2001, analysis of co. by UBS PaineWebber), Jenny Craig (details of buyout by ACI
Capita,l, 2000-2001 sales), NutriSystem (1998-2001 revenues, QVC TV deal, Internet operations, etc.).
Multi-level mktg. diet firms: Profile of Herbalife (2000-2001 sales, ad campaign, new prods), Body Solutions.
The Low-Calorie Dinner Entrees Market
Analysis of segment $ size, growth over past year, discussion of Wt. Watchers, Lean Cuisine, Healthy
Choice brands, Table: total $ sales 1994-2001 and $ sales for major low-calorie dinner entree brands.
The Diet Soft Drinks & Artificial Sweeteners Market
Discussion of mkt. trends, peak in diet soda sales, competition from other drinks, size of total soft drink
mkt. 1999-2001, Marketdata estimates for diet share for 2001-2002.
Tables: All soft drinks vs. diet soft drinks share: 1988-99 (Beverage Digest), Consumption of diet/all
soft drinks by yearly gallons per capita (1984-99), all liquids consumed by type.
The Meal Replacements & Appetite Suppressants Market
Status of mkt. segment, 2000 & 2001 sales (by type store, brand name) - Chain Drug Review data
Tables: sales of OTC diet pills & meal replacements, by channel, by brand - 2000 & 2001
Analysis of total market, share by retail stores vs. multi-level marketers such as Metabolife, Herbalife,
Analysis/status report of explosion of ephedrine-based OTC diet pills market, brands, sales.
Medically Supervised Weight Loss Programs - A Status Report
Performance of 5 main medical segments: low & moderate cost hospital plans, VLCDs, Rx drugs,
VLCDs, RD & MD programs - $ values 2001, 2002F
VLCD programs (outlooks by HMR, Optifast), $ value of mkt., enrollments: 1997-2002F
Meridia, Phentermine, others), status report of obesity drugs in clinical trials, Phentermine used with
antidepressants, why Xenical sales are flat/Xenicare support program.
Reference Directory of Leading Weight Loss Companies, Trade Groups,
Consultants
AbstractThis new Marketdata report is an overview or status report that presents a preview of the 2002 “diet season” in the U.S. The report covers the following:
- Emerging dieter trends and attitudes - why Americans are fatter than ever - analysis.
- Major market developments of 2001-2002 - what types of diet programs & products are doing well/not so well and why. Overall industry growth expectations.
- Cyberdieting/online counseling: profiles/analysis of mergers of Ediets & Dietsmart, Cyberdiet & Dietwatch
- Advertising trends: description of 6 new diet infomercials, discussion of Body Solutions radio DJ program, ads seen from January-March to date.
- Table: $ value of the 8 weight loss market segments (1999, 2000, 2001, 2002F): diet soft drinks, artificial sweeteners, health clubs, commercial diet programs, medical programs, OTC meal replacements & diet pills, diet dinner entrees, diet books & cassettes.
- Commercial weight loss centers (new programs, products, latest developments, strategies, no. of centers, 2001 revenues) for… Weight Watchers, Jenny Craig, Nutri/System, Physicians Weight Loss, Diet Center) ranked revenues of top 9 chains: 2001, 2002 estimates.
- Meal replacements & non-prescription diet pills markets -- status report of 2001 sales, brand/competitor market shares (Slim-Fast,Metabolife, others), The boom in OTC diet pills-why sales of ephedra-based “natural” diet products soared in 2001.
- Medical weight loss programs - why modified fasting or “VLCD” plans continue to grow, $ market size trends and outlook by HMR, Optifast (Novartis), $ estimates for other MD/RD/hospital-based plans.
- Prescription diet drugs market - analysis of the top15 drugs, Rxs written, 2001 $ sales (Xenical, Meridia, Phentermine brands), status report of 15 obesity drugs in clinical trials, Phentermine used with antidepressants, why Xenical sales are flat/Xenicare support program
- Diet soft drinks & artificial sweeteners market - status report, soft drink consumption trends.
- Reference Directory of industry sources, other weight loss studies, trade associations.
Includes 1999, 2000, 2001 estimates and 2002 forecasts for the dollar values of each of the 8 main weight loss industry segments.
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