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MarketLooks: The Changing Face of Butter

Published by: MarketLooks - Packaged Facts

Published: Apr. 5, 2002 - 26 Pages

Limited Time Only!  All 2000-2002 MarketLooks Now $399 - Regularly $499-$599.

Table of Contents


  1. Overview
  2. The Products
  3. Market Size and Growth
  4. Projected Market Growth
  5. The Marketers
  6. The Competitive Situation
  7. Marketing and New Product Trends
  8. Retail and Internet Dynamics
  9. The Consumer
  10. Dairy Farmers of America
  11. Land O’Lakes

Abstract

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The Changing Face of Edible Fats and Cooking Oils
Published: March 2002

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

Over 155 million U.S. adults use butter, which had 27% of the edible fats and cooking oil market in the 4th quarter of 2001. Thanks to lower prices, the bad press margarine has received over the trans fatty acid issue, and the new "ultra creamy, ultra luxurious" trend in cooking and eating, more people are turning to butter than ever before.

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