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Holiday Season Preparations

Published by: Jupiter Research Corporation

Published: Mar. 8, 2002 - 5 Pages


Table of Contents


  • Who will be the online holiday shoppers in 2002?
  • How should retailers prepare for the 2002 holiday season?

Abstract

US consumers flocked to the Web during the 2001 holiday season, spending an average of $315 per online buyer to total $11.2 billion in online retail sales.

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