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Cross-Selling to Increase Customer Value

Published by: Jupiter Research Corporation

Published: Mar. 13, 2002 - 6 Pages


Table of Contents


  • Why is cross-selling now a key online merchandising tactic?
  • What are the main tenets of successful cross-selling online?
  • What metrics should companies follow to track
    cross-selling performance?

Abstract

As acquisition costs rise, companies are using cross-selling to increase average order value (AOV) and revenues.

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