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Technology + Quality Innovation = Competitive Advantage

Published by: Datamonitor

Published: Dec. 21, 2001 - 128 Pages


Table of Contents


CHAPTER 1 EXECUTIVE SUMMARY

Introduction

Consumer trends

Food: Research and Development

Food: Processing technology

The future decoded

Action points

CHAPTER 1 INTRODUCTION

What is this report about?

Who is the target reader?

How to use this report

CHAPTER 2 CONSUMER TRENDS

Introduction

Key findings

Drivers and trends

Increasing demand for convenience

Convenience collides with health awareness

Beyond “food problem” solutions - pleasure

Dynamics of food product offerings

The 21 st century foods

CHAPTER 3 FOOD: RESEARCH AND DEVELOPMENT

Introduction

Key findings

Dynamics of food and drink manufacturers

Retail empowerment

Private label

‘Me too’ products

R&D spend

Food safety

Cost control

Product shelf life

CHAPTER 4 FOOD: PROCESSING TECHNOLOGY

Introduction

Key findings

The food industry today

Food processing theory

Novel minimal proccessing techniques

Electro heating (dielectric, ohmic and infrared heating)

High Pressure Processing (HPP)

Pulsed light processing

Irradiation

Enzyme technology

Packaging as preservative tool

Other non-thermal processing technologies

CHAPTER 5 THE FUTURE DECODED

Introduction

Key findings

Food manufacturers will triple total R&D spending to $10.4 billion by 2005

Food manufacturers will continue to allocate the bulk of their R&D budgdets to
product development focusing on convenience and health values.

CHAPTER 6 ACTION POINTS

Introduction

Key findings

CHAPTER 7 APPENDIX

Research methodology

Datamonitor quantitative research methodology

Bibliography

Future readings

SPP writing team

How to contact experts in your industry

LIST OF TABLES

Table 1: US demographic dynamics, 1970-2000

Table 2: US prepared foods market ($bn), 2000-2005

Table 3: Private label food and drink forecast by markets ($m), 1999-2004

Table 4: Common food vehicles for pathogens

Table 5: Estimated annual costs due to top five food borne pathogens

Table 6: Prevalence of Salmonella in the HACCP verification testing program
(%), 1998-2000

Table 7: Incidence of diagnosed infections for pathogens at the five original
sites, 1996-2000

Table 8: Four HACCP scenarios illustrate range of net benefits

Table 9: Economic impact of HACCP on household income

Table 10: Currently available rapid microbial test kits with Performance Tested
Method status

Table 11: Examples of hurdles used to preserve foods

Table 12: Examples of novel processes that may have applications for minimal
processing of foods

Table 13: Differences among dielectric, ohmic and infrared heating

Table 14: Advantages of dielectric heating versus conventional methods

Table 15: Advantages and limitations of in-container and bulk HPP

Table 16: Advantages and disadvantages of irradiation treatment

Table 17: Foods permitted to be irradiated

Table 18: Packaging materials for use during irradiation of prepackaged foods

Table 19: Enzymes used in food processing

Table 20: Uses of enzymes in the food industry

Table 21: Advantages and limitations of MAP

Table 22: Examples of active packaging systems

Table 23: Food R&D expenditures ($bn), 2000-2005

Table 24: Up-and-coming nutraceutical ingredients

Table 25: Fast casual vs. fast food growth ($bn), 2001-2005

Table 26: US non-alcoholic beverages sales by volume (liters m), 1997-2005

Table 27: Top ten selling nutriotionally-enhanced new age beverages,
convenience channel

LIST OF FIGURES

Figure 1: The food mega-trends

Figure 2: Growth areas of the food industry, 1996-2006

Figure 3: Manufacturer dynamic

Figure 4: The food mega-trends

Figure 5: Convenience, drivers and implications

Figure 6: Health, drivers and implications

Figure 7: Pleasure, drivers and implications

Figure 8: Growth areas of the food industry, 1996-2006

Figure 9: Manufacturer dynamic

Figure 10: Share of US top five retailers

Figure 11: Food R&D expenditures ($bn), 1998-2000

Figure 12: New product introductions, 1990-2001

Figure 13: Real implicit price deflator (1996 = 100), 1990-2000

Figure 14: Corporate profits before tax as percentage of GDP (or profit margins)
1990-2000

Figure 15: Food processing landscape

Figure 16: Food manufacturing techniques

Figure 17: Labeling requirement for irradiation-treated food

Figure 18: Food R&D expenditures ($bn), 2000-2005

Figure 19: Nutraceuticals evolution

Figure 20: Mergers and acquisitions in the US food industry, 1996-2000

Figure 21: Internal collaboration among departments involve in product
development and roll out processes

Figure 22: Gatorade “Ergonomically Designed Gatorade Experience”

Figure 23: Datamonitor’s research methodology

Abstract

Technology in the consumer marketplace of today and tomorrow is broad, deep and diverse and can be regarded as a cornerstone of a CPG manufacturer's strategy and success. In line with that, it can be said that innovation is the key to growth, with many companies coming to rely more and more on R&D to deliver that innovation. Many companies today claim to be built around progress, and that term applies not just to new product development but to projects directed at improving quality and productivity and reducing costs. Extending even further, such progress incorporates the product itself as well as marketing and packaging strategies. To address these platforms and move ahead, companies must look to achieve three critical areas, which will be addressed in this report: Incremental innovation, breakthrough innovation and customer-directed R&D. Customer insight, taken with the innovative process, is essential and should be considered a manufacturer's core competency. Working with the innovative process and ensuring that all teams within a company (R&D, QA, engineering, operations and packaging) can develop a high quality product economically for commercial production, drives the new marketplace and resultant success.

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