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The Breweries Sector in India

Published by: Scope eKnowledge Center Ltd.

Published: Sep. 1, 2001 - 29 Pages


Table of Contents


Background

  • Tipplers’ Choice
  • Industry Structure
  • Global Scenario
  • India Versus the Global Scenario- Stark Contrast


Current Scenario

  • Government Policies- A Cocktail of Laws
  • Supply Side Scenario: Thorny Path to the Consumer
  • Demand Side Scenario: Hard Liquor Stands Strong
  • Pricing Scenario
  • Other Major Issues in the Industry
  • Major Players - Three Cheers to Competition


Revenue Drivers


Figures That Matter


Crystal Gazing


Abstract

In India, ‘drinking’ has remained a bad word, clubbed with the other vices. While the beer and liquor market continues to grow at an impressive rate even against an economic recession, the social stigma remains in place, which manifests itself in anti-growth state policies. This report covers the topic.

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