MarketLooks: The U.S. Asian American Market: Overall

Published by: MarketLooks - Packaged Facts

Published: Feb. 14, 2002 - 25 Pages

Limited Time Only!  All 2000-2002 MarketLooks Now $399 - Regularly $499-$599.

Table of Contents

  1. Overview
  2. Market Size and Growth
  3. Market Definition
  4. Size and Growth of the Population
  5. Key Demographic Features
  6. Economic and Occupational Status
  7. Consumer Behavior
  8. Media
  9. Marketing to Asian Americans
  10. AT&T
  11. Charles Schwab & Company
  12. Schiefflin & Somerset (Hennessy)
  13. Sears Roebuck & Company
  14. Southwest Airlines

Abstract

MarketLooks, from MarketResearch.com, are concise 15-30 page summaries of popular full-length market research reports published by Packaged Facts. This MarketLooks report has been compiled from the following full-length study:

Title: The U.S. Asian American Market
Published: February 2002

Each MarketLooks report includes top-level findings from the respective parent report in a rich, easy to read format accompanied by select charts and graphs. Reports published prior to July 2001 are delivered in PowerPoint™. Reports published after July 2001 are delivered in Adobe PDF™ format. All are available via Instant Online Delivery to allow you to use the valuable information you've purchased immediately.

MarketLooks covering Packaged Facts studies are the perfect answer for:
  • The busy executive, researcher or product manager who needs top line statistics today in an easy to read, easy to digest format
  • The busy information professional who regularly juggles a multitude of basic requests for high-level market information from information patrons.
  • The consultant or analyst who needs to ramp up on a new market or demographic area quickly

This Marketlook includes an overview of demographic trends and buying power within the U.S. Asian American market. It provides key findings concerning population trends, income and occupational patterns, Asian American consumer behavior, size of the Asian American market, Asian American media, marketing and advertising strategies, and examples of companies targeting the Asian American market.

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