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Days Inn Outsources E-mail Marketing to Extract Greatest Value from House Lists

Published by: Jupiter Research Corporation

Published: Nov. 19, 2001 - 2 Pages


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Abstract

Days Inn’s initial lackluster in-house e-mail marketing attempts prompted it to change course and start using EchoMail, an e-mail marketing service provider. Working closely with a service provider teaches marketing staff how to conduct an e-mail marketing campaign with strong results, including testing methods and how to maintain the database asset over time.

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