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Published by: Jupiter Research Corporation
Published: Jan. 11, 2002 - 38 Pages
Table of Contents
Executive Summary
Market Drivers
Segment Forecast
Forecast Implications
Report Methodology
Appendix: Category Forecasts
Table of Figures
1 US Online Retail Sales, 1999-2006
3 Online Population Forecast, 1999-2006
4 Online Shopping Penetration, 1999-2006
5 Online Shopping Population by Age, 2000-2006
6 Online Shopping Population by Income, 2000-2006
8 Forecast for US Sales of Books, Music, and Videos, 1999-2006
9 Forecast for US Sales of Apparel, Footwear, and Jewelry, 1999-2006
10 Forecast for US Sales of Computers, Computer Accessories, and
Software, 1999-2006
12 Forecast for US Sales of Groceries and Pet Supplies, 1999-2006
13 Forecast for US Sales of Consumer Electronics, 1999-2006
14 Forecast for US Sales of Home and Garden Items, 1999-2006
16 The Effect of Internet Commerce on Product Categories
19 US Online Population, 1999-2006
20 US Online Buying Population, 1999-2006
21 US Online Population by Shopping Behavior, 1999-2006
23 US Online Spending per Buyer, 1999-2006
26 Online Buyer Scorecard
28 Online Wallet Share Scorecard
31 Online Sales by Category, 1999-2006
32 Percentage of Total Market Online, 1999-2006
Abstract While the online retail channel’s fastest growth is behind it, the years ahead promise a five-year combined annual growth rate (CAGR) of 28 percent—expansion that would satisfy any traditional retailer. This pales in comparison to the triple-digit growth rates seen between 1995 and 2001, but was to be expected: As a market grows, it encounters increasing difficulty in maintaining historical growth rates. What is surprising is the rapidity at which growth has slowed. In 2000, sales grew by 95 percent from the previous year.
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