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Jupiter Consumer Survey Report: Retail, 2001

Published by: Jupiter Research Corporation

Published: Nov. 19, 2001 - 41 Pages


Table of Contents


  • Executive Summary
  • Overview of Online Retail Users
  • Segmentation of Online Retail Users
  • Core Industry Issue: Selling Apparel Online
  • Report Methodology

Table of Figures
  • Online Population by Online Shopping Behavior, 2001-2006
  • Age and Gender Distribution of Online Shopping Population
  • Household Size and Presence of Children Under 18
  • Speeds at Which Online Buyers Connect
  • Factors that Must Improve Before Nonbuyers Would Make Their First
    Online Purchase
  • Methods that Online Users Employ to Find Web Sites
  • Users’ Primary Methods of Online Navigation and Merchant Selection
  • Consumers’ Criteria for Selecting Merchants Online
  • Primary Ways that Online Buyers Develop Trust in Online Merchants
  • Factors that Would Motivate Buyers to Purchase More Products Online
  • Purchases of Low-, Medium-, and High-Consideration Items
  • Consumers Who State that They Have Abandoned Purchases
  • Reasons Why Consumers Have Abandoned Online Purchases
  • Consumers’ Shopping Habits
  • Ways in Which Consumers Receive Online Offers and Coupons
  • Types of Coupons and Promotions that Consumers Use
  • E-mail Registration Habits of Online Buyers
  • How Online Research Affects Off-line Purchases for Online Buyers
  • Online Buyers’ Cross-Channel Shopping Behavior with the
    Same Retailer
  • Hindrances to Consumers Considering Purchasing Apparel Online
  • Apparel Items that Consumers Perceive as Most Difficult to
    Purchase Online
  • Consumers’ Use of Apparel Merchandising Tools
  • Consumer Interest in Online Apparel Visualization Tools
  • High-speed Internet Access at Home by Method, 1999-2006

Abstract

In March 2001, Jupiter designed and fielded an extensive survey about online retail researching and purchasing patterns. This report explores the results of the survey, delves into differences in behavior when online tenure is taken into account, and examines online apparel buying in some depth.

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