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Jupiter Metrics, Part 2: Retail, 4Q 2001

Published by: Jupiter Research Corporation

Published: Jan. 17, 2002 - 7 Pages


Table of Contents


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Abstract

Jupiter's Retail Metrics Reports explore retail site usage, comparative demographics of retail site visitors, and trends in online advertising spending by retailers. In addition to Jupiter's monthly data essentials, the quarterly metrics reports provide more data and deeper exploration of industry trends and themes. This quarter's second set of metrics investigates consumer behavior through the use of Media Metrix measurement data and attempts to highlight top performing sites in the retail category.

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